BackcountryStore.com Develops Outdoor Industry`s First Sniplet Generator for Affiliates
UPTOWN HEBER CITY, Utah (Dec. 16, 2002) - BackcountryStore.com, the
fastest-growing, e-commerce site for high-end outdoor gear, has
developed a proprietary sniplet generator that allows their affiliates
to custom design site-specific, dynamic advertisements that are
automatically updated every day. The technology helps affiliates
increase their sales, improves the look and operation of their site and
saves web masters time and headaches.
The BackcountryStore.com sniplet generator provides the company`s more
than 8,000 affiliates the ability to choose the outdoor specialty
brands, product categories and price points that best match the content
of their site, and not just a generic logo link to BackcountryStore.com.
"This is a tool that independent niche web site managers can use to
quickly and easily make money while adding a professional look and
operation to their site," said Jim Holland, BackcountryStore.com`s chief
executive. "The technology has been in place for less than a month and
already there have been more than 900 sniplets created by our
affiliates, so we know they like it."
The affiliate`s link will always be fresh because BackcountryStore.com`s
sniplet generator automatically updates the ad every day, revising the
selected items` availability, price and best-seller status. So,
webmasters don`t have to worry about linking to out-of-stock items or
outdated information.
"This tool has cut down on the amount of work we have to do and we`ve
seen an increase in sales," said Darcie Buzzelle of ShoptheShops.com, a
BackcountryStore.com affiliate. "I`m really pleased to not have broken
links or products featured that are not available. We wish all of our
affiliates had this."
The sniplet generator provides product images and short product
descriptions of the selected items. Affiliates are also able to
customize the look of the ad to best match their site`s design, with
options for table width, font size, colors of the links, price, and sku
description. As well, the sniplet generator will automatically sort the
items by best seller.
"The sniplet has allowed me to create a page that I never had before and
the entire page is created instantaneous. It just runs by itself; I
don`t have to ever check it. I`m thoroughly pleased with it and it
really is going to make my life simple. It is creating revenue for me on
products that I may not have felt comfortable putting up on my site,"
said Allen Nance of Gearshopping.com.
"This is the beginning of BackcountryStore.com getting into web
services," said Holland. "We have a database of cool, high-end products,
but maybe there is someone out there WHO has a better way of marketing
them. We`re open to further developing those relationships. The trick is
giving our affiliates good creative that`s useful."
About BackcountryStore.com
Named one of the top 50 e-commerce sites by Internet Retailer Magazine,
BackcountryStore.com sells high-end, specialty gear for backcountry
adventures, including skiing, snowboarding, climbing, trail running,
camping and hiking. The company was founded in 1997 by six-time U.S.
National Nordic Ski Jumping Champion Jim Holland and former Powder
Magazine editor John Bresee. BackcountryStore.com is staffed by
backcountry veterans and gear fanatics who understand the importance of
choosing the right gear. The site has had 18 consecutive prosperous
quarters. BackcountryStore.com is certified by BBB Online Reliability
Program. BackcountryStore.com is located in the foothills of the Wasatch
Mountains in Heber City, Utah.
CONTACT:
Michael Geraci
Base Camp Communications
(307) 734-7575
(307) 734-0505
mgeraci@base-camp1.com
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