Williams-Sonoma, Inc. Selects Coremetrics to Analyze Online Customer & Visitor Behavior Across All eCommerce Sites
williams-sonoma.com, potterybarn.com & potterybarnkids.com Leverage Deep
Business Analytics from Market Leader to Improve Product Merchandising, Site
Functionality, & Online Sales Performance
Burlingame, CA – December 20, 2002 – Coremetrics, the leading web services
provider of marketing analytics solutions, today announced that
Williams-Sonoma, Inc. has selected Coremetrics to capture, store and analyze
online customer and visitor behavior for all three of the company’s leading
eCommerce Web sites. Coremetrics MarketforceÔ provides detailed analysis of
business performance and usability for williams-sonoma.com, potterybarn.com
and potterybarnkids.com that allows the company’s business and merchant
teams to make informed decisions for improving product merchandising,
enhancing site functionality and increasing online sales. Williams-Sonoma,
Inc. is a national specialty retailer of high quality products for the home,
and received national honors for superior Web site design and functionality
for williams-sonoma.com and potterybarn.com.
“We selected Coremetrics over other vendors because of the ability of the
business to use the product directly, the advantage of data tagging
technology, and the speed to market through an ASP solution,” stated Mark
Wales, Director of eApplication Development at Williams-Sonoma, Inc. “We
intend to use Coremetrics to further enhance the success of our
customer-focused sites, and are looking forward to using the additional
insight to improve our Web site design and development decisions.”
Coremetrics Marketforce is the industry’s only marketing analytics platform
that captures and stores all visitor and customer clickstream activity to
build LIVE (Lifetime Individual Visitor Experience) ProfilesSM of online
customers and visitors that serve as the foundation for all successful
marketing initiatives. The foundation of Marketforce is the Core Data
Platform, a hosted dynamic data warehouse containing the most complete and
accurate online customer and visitor information available in the market.
Through a patent-pending browser-based data collection technology, the Core
Data Platform anonymously gathers and stores behavioral information directly
from the visitor’s browser and records interactions in real-time to build
LIVE profiles that are the source of all Coremetrics Marketforce reporting
and analysis. The Marketforce solution enables business and merchant teams
within Williams-Sonoma, Inc. to identify and convert high value visitors,
optimize shopping path design, and increase customer lifetime value. Coremetrics Marketforce is a managed solution that requires no new hardware
or software and is deployed within weeks.
“We are pleased that Williams-Sonoma has joined other leading e-businesses
in selecting Coremetrics Marketforce as their online analytics solution,”
said Scott Kauffman, president and CEO of Coremetrics. “Marketforce enables
all of the Williams-Sonoma, Inc. eCommerce Web sites to easily refine their
online merchandising and site navigation, thus improving online sales
through better customer interactions. The number of Fortune 1000 companies
like Williams-Sonoma, Inc. selecting Coremetrics for their online analytics
needs continues to increase due to our deep expertise in analyzing
sophisticated online businesses and our rapid and flexible implementation
period. The Williams-Sonoma, Inc. Web sites are widely recognized for
superior design and functionality, and we are excited to help continue their
tradition of excellence.”
About Williams-Sonoma, Inc.
Williams-Sonoma, Inc. is a national specialty retailer of high quality
products for the home. These products are marketed through more than 450
retail stores, seven mail order catalogs (Williams-Sonoma, Pottery Barn,
Pottery Barn Bed + Bath, Pottery Barn Kids, west elm, Hold Everything and
Chambers), and eCommerce Web sites at www.williams-sonoma.com,
www.potterybarn.com and www.potterybarnkids.com. The company is
headquartered in San Francisco.
About Coremetrics
Coremetrics is the leading web services provider of marketing analytics
solutions, empowering companies to develop and act upon a comprehensive
understanding of all visitor and customer interactions within their online
channels. Coremetrics Marketforce is the industry’s only online marketing
analytics platform that captures and stores all customer and visitor
clickstream activity to build LIVE (Lifetime Individual Visitor Experience)
Profiles that serve as the foundation for all successful marketing
initiatives. Coremetrics Marketforce enables online marketers, IT officers,
and e-commerce executives to attract and convert high value visitors,
optimize shopping path design, and increase customer lifetime value.
Customers include Ann Taylor, The Columbia House Company, CompUSA, Eddie
Bauer, Motorola, Newport News, Nortel Networks, Spiegel Catalog, Victoria’s
Secret and Wal-Mart. Coremetrics is headquartered in Burlingame, California
with research and development offices in Austin, Texas. The company is
privately held with funding from Accel Partners and Highland Capital
Partners. To learn more about Coremetrics, visit the company`s Web site at
http://www.coremetrics.com or call 877-721-CORE.
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Coremetrics and Core Data Platform are trademarks of Coremetrics, Inc. Any
other marks used in this document are trademarks or registered trademarks of
the manufacturers or marketers of the products with which the marks are
associated.
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