Pepperidge Farm to Enhance Customer Service with viaLink
Dallas, Texas - December 18, 2002 - The viaLink Company (OTCBB: VLNK) said
today that Pepperidge Farm has become the latest major food supplier to
select viaLink to drive efficiency and accuracy in its DSD customer
relationships using viaLink`s synchronization and UCCnet on-boarding
services.
"Improving data integrity and timeliness in our customer relationships is
key to our ability to provide outstanding service," said Paul Amorello, Vice
President of Information Technology for Pepperidge Farm. "viaLink`s proven
services will help us achieve our primary goal of greater customer
satisfaction."
Pepperidge Farm, Inc., a subsidiary of Campbell Soup Company (NYSE: CPB), is
a leading provider of premium quality baked goods, cookies, crackers and
frozen food products with distribution throughout the United States. In
addition to fresh bakery products, Pepperidge Farm`s premium product line
includes such popular favorites as Milano cookies and Goldfish crackers.
The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to
the CPG and retail industries. We help progressive suppliers, distributors
and retailers improve their supply chain efficiency, increase sales and
serve their customers more effectively. For more information about
viaLink`s data synchronization, scan based trading, supply chain visibility
and UCCnet registry and publication solutions, call (972) 934-5500 or visit
viaLink`s website: .
For more information contact:
Betsy Hill
Director of Marketing
The viaLink Company
(972) 934-5524
bhill@vialink.com
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