ATG ANNOUNCES GENERAL AVAILABILITY OF ATG 6
Significant Enhancements to Integrated Commerce and Portal Solutions;
Release Includes New Publishing, Search, and Integration Products
CAMBRIDGE, Mass., - December 20, 2002 - ATG (Art Technology Group, Inc.,
Nasdaq: ARTG), a leading developer of online CRM applications for commerce,
portals, and relationship management, today announced that it has further
established its position as a leader in the online CRM market with the
delivery of ATG 6.
ATG 6, which will be generally available beginning today, offers significant
enhancements across the integrated ATG Commerce, ATG Portal and ATG
Relationship Management Platform products and marks the delivery of the new
ATG Publishing, ATG Search and ATG Siebel and Documentum Integration
modules. The enhancements, upgrades and new modules are all designed to
provide the customer with an integrated, robust solution that enables users
at all levels of the organization to effectively develop, deploy and modify
online CRM initiatives in the most efficient and cost effective manner
possible.
ATG Commerce provides a comprehensive online selling solution for building
strong relationships with consumers, businesses, and channel partners. ATG
Commerce enables companies to automate all aspects of online sales,
marketing, and support processes. Companies can increase sales and customer
retention rates by providing each customer with a personalized online buying
experience. ATG`s unique Scenario Personalization* capabilities provide
significant up-selling and cross-selling opportunities, which help companies
increase average order size and revenues.
ATG Portal provides self-service and collaboration tools that help companies
increase productivity among employees and partners, and build more
productive relationships with customers. ATG Portal allows companies to
proactively deliver information to users rather than merely provide access
to information, and Scenario Personalization allows companies to better
target the right information to the right individual. By unifying multiple
intranets and client sites into one easy-to-manage solution, companies
reduce hardware, hosting, and staff costs. Providing a single point of
access to content and applications helps ensure that users can find what
they are looking for, improving overall service.
Primary to ATG 6 is ATG Publishing, a comprehensive and easy-to-use tool for
managing ATG assets. ATG Publishing is specially designed to manage the
entire lifecycle of multiple types of content, including eBusiness scenarios
created by ATG`s Scenario Personalization. Further, ATG Publishing utilizes
a user-friendly interface that allows business teams to enter and manage
their own content, enabling an organization to quickly respond to the
success of new initiatives or respond instantly to changes in the business
environment that require content modification. ATG Publishing simplifies
deployment and automates processes for approval, which can speed
productivity while at the same time reduce costly errors. Further, by
simplifying deployment of ATG assets, ATG helps companies decrease spending
on costly IT resources and departmental synchronization efforts.
"ATG is responding to the changes in how businesses buy enterprise software
- and thus far the feedback on ATG 6 has been extremely positive," said Bob
Burke, president and CEO at ATG. "With ATG 6 we are now able to deliver a
single-vendor, pre-integrated solution for marketing, selling and supporting
customers online. Rather than having to buy large software systems from a
number of vendors and having to incur the costs and risks in integrating
these disparate systems, our customers can now buy an integrated solution
from ATG, resulting in reduced total cost of ownership, reduced project
risk, and shortened time-to-value."
Since mid-August, when ATG began its ATG 6 beta program, a large number of
blue chip ATG customers and partners have tested the software, and built
applications on the new functionality in ATG 6. Here`s what a select few
have to say:
Martha Stewart Omnimedia
"The new functionality in ATG 6 gives us even greater flexibility and
control over our site content and decreases maintenance costs while
continuing to provide the core capabilities that have allowed us to create
one of the Web`s most unique and personalized buying experiences," said Eric
Pederson, director of internet development at Martha Stewart Online. "The
addition of the publishing module, along with those scheduled for the near
future, truly make ATG 6 one of the most robust online CRM products on the
market today".
Roche Pharmaceutical
"Roche`s strategy is to provide personal, consistent service to our clients,
and our interactive portal powered by ATG on top of Siebel has helped us
reinforce our relationships with medical professionals and cost-effectively
deliver superior, just-in-time service," explained Antoine Dalleas, head of
online solutions at Roche. "We are pleased to see the addition of ATG
Siebel Integration to the company`s product family as it will allow us to be
even faster and more flexible in further enhancing our customers` service
experience."
Pioneer Investments
"ATG Publishing should be a real advantage to us moving forward," said Brian
Ballard, vice president Internet architecture and development at Pioneer
Investments. "We expect that ATG Publishing will help us automate the
management of our interactive tools and resources, while also integrating
seamlessly into our native environment."
Acumen Sciences
"We distribute our research to our clients in paper and digital format,"
said Clifford Cate, director of technology at Acumen Sciences. "The internal
research publishing process we use is central to our business. We hope to
use ATG Publishing to automate our internal research workflow and electronic
distribution via the Web."
The inclusion of ATG Search adds another critical component to a complete
online CRM solution. The ability for customers, partners and employees to
find the information desired, across multiple data sources and in the
context of their specific user experience is directly related to a company`s
ability to drive sales, service customers and enhance productivity. Through
its OEM relationship with Autonomy, ATG is able to provide these
capabilities in ATG Search. Lastly, customers are not required to purchase
the ATG Search module - if a customer has a search engine already in place,
ATG 6 will seamlessly integrate with that search solution.
"ATG has delivered a robust, fully integrated solution comprised of our
unique Intelligent Data Operating Layer (IDOL) that integrates unstructured,
semi-structured and structured information from multiple repositories
through an understanding of the content," said Richard Gaunt, CTO and
co-founder of Autonomy, Inc. "With the release of ATG 6 and the new ATG
Search module, our joint enterprise customers will benefit from a fully
integrated solution that will immediately leverage and complement the
functionality of ATG Scenario Personalization and the ATG Portal and ATG
Commerce applications."
ATG 6 includes:
* ATG Publishing
* New ATG Integrations for Siebel and Documentum as well as a new
Integrations Framework and enhanced Tibco adapter
* ATG Search
* Significant updates to ATG Portal (including Microportals), ATG
Commerce and ATG Relationship Management solutions
* Support for J2EE (Java 2, Enterprise Edition) version 1.3 in ATG
Dynamo Application Server
ATG continues to enhance ATG 6. Future offerings will include ATG Analytics,
which will be sold separately as an add-on product.
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online CRM
applications that deliver an integrated, personalized experience for
customers, partners and employees: the frontline of every business.
Customers around the globe rely on ATG for the frontline applications that
help build and manage mutually beneficial relationships. Deployed on the
industry`s most popular application servers, ATG`s application suites for
e-commerce, portals, and relationship management are ideal for integrated
e-business initiatives across the enterprise.
Today, ATG has delivered e-business solutions to blue-chip companies
worldwide including Aetna Services, Inc., Alcatel, American Airlines,
Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor
Credit, HSBC, J. Crew, Sun Microsystems, Walgreen Company, and WellsFargo.
The company is headquartered in Cambridge, Massachusetts, with additional
locations throughout North America, Europe, and Asia. For more information
about ATG, please visit our Web site at www.atg.com .
###
* 2002 ATG and Art Technology Group are registered trademarks of Art
Technology Group, Inc. Scenario Personalization is a trademark of ATG. All
other product names, service marks, and trademarks mentioned herein are
trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the
safe harbor provisions under The Private Securities Litigation Reform Act of
1995. These statements involve known and unknown risks and uncertainties
that may cause ATG`s actual results, levels of activity, performance or
achievements to be materially different from any future results, levels of
activity, performance or achievements expressed or implied by such
forward-looking statements. Important risk factors affecting ATG`s business
generally may be found in their periodic reports and registration statements
filed with the Securities and Exchange Commission at www.sec.gov. Risk
factors related to the subject matter of this press release include the
possibility that the ATG product deployment will not be successful or
significantly enhance the user`s internet experience or handle user volumes
or will not drive more revenue through the e-business channel, the need to
adapt to rapid changes so products do not become obsolete; the possibility
of errors in ATG`s software products; and the possibility that the solution
will not make customer implementations faster and more flexible; the
possibility that ATG`s product will not continue to support any application
server and the risks and costs of intellectual property litigation. ATG
undertakes no obligation to update any of the forward-looking statements
after the date of this press release.
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