CoolSavings’ boosts its customer base 43% in past year
More than 25 million households have registered for online coupons and discounts with CoolSavings Inc., with growth of 7.5 million in the past year, the company reported today. CoolSavings says its typical customer is a homeowner with a female primary shopper, age 35-54, an annual income of $45,000-$70,000, and with children and pets in the home.
"Americans are flocking to the Internet because they can use it on their own terms," said Matthew Moog, president and chief executive officer of CoolSavings.
CoolSavings customer activity, such as printing coupons, redeeming online advertiser offers and registering for e-mail newsletters, increased by 71% during 2002, the company reports. Customers more than doubled the number of coupons downloaded from the site, CoolSavings says.
CoolSavings says its membership represents nearly half of the 53 million American households online and more than 20 percent of America`s total households. The 7.5 million new customers in the past year represent the largest annual growth in the company`s 6-year history. Brands advertising with CoolSavings include Land O` Lakes, 3M`s O`Cel-O, Scotchgard and Scotch-Brite, GlaxoSmithKline`s Aquafresh and Abreva, Hormel, Blue Bunny, and Unilever`s Suave. Retail advertisers with include Kohl`s, JCPenney, Payless.com, Old Navy, T.J. Maxx, Marshalls, and Wilsons Leather.
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