With a boost from multi-channel marketing campaigns, Internet sales at J. Jill Group Inc. rose 20.7% year-to-year to $22.1 million from $18.3 million for the second quarter ended June 26, as total net sales rose 23.8% to $120.6 million from $97.4 million, and comp store sales rose 17.8%, the retailer said today.
For the six months ended June 26, Internet sales rose 15.8% year-to-year, to $41.2 million from $35.6 million, as total net sales rose 22.7%, to $220.5 million from $179.7 million.
Catalog sales, though they still account for more than half of combined catalog and web sales, declined 8.1% year-to-year in Q2, to $32.2 million from $35.1 million. For the first half, catalog sales fell 9%, to $61.8 million from $67.8 million.
Gordon R. Cooke, president and CEO, said the increase in total net sales stemmed from several marketing and merchandising efforts. "We attribute our spring success to a multitude of factors, including our emphasis on color, our multi-channel marketing campaigns, the roll-out of our cross-channel customer database and our enhanced visual in-store presentation," he said.
J.Jill currently operates 130 stores, but it says it hopes to eventually have 300-500.
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