LEXINGTON, MA -- March 28, 2001 -- Precision e-mail
marketer e-Dialog today announced the opening of its London office to serve
the growing demand for online direct marketing services in Europe.
Simone Barratt has been named UK managing director
and will be responsible for overseeing the operation, providing expert
e-mail marketing services to the European Community and building e-Dialog`s
international presence.
Ms. Barratt was most recently group director of
online marketer Zentropy Partners, where she was also a founder and managing
director of its London office. In 1996, she envisioned, built and
successfully ran one of London`s first and foremost e-commerce
consultancies, Shandwick Interactive, where the client list grew to include
such top name clients as Shell International, Northwest Airlines and
Radisson Hotels.
"Finding a proven entrepreneur and marketing talent
like Simone is key to our plans to be the first precision e-mail marketer in
Europe," said John Rizzi, chief executive officer and president of e-Dialog.
"Even as our economy slows, the strength of precision e-mail marketing is
standing up to the test. Here and in Europe, marketers are searching for
ways to more reliably maintain and improve their revenues in these tough
times. Simone will bring the best possible full service solutions to
European marketers."
According to a recent eMarketer report, over
one-third of Europeans will be active Internet users by 2003, which will
grow e-commerce to an estimated $420 billion market by year-end 2003.
Contact Ms. Barratt at sbarratt@e-dialog.com.
About e-Dialog
e-Dialog is the innovator in precision e-mail
marketing services that help companies establish powerful, two-way
relationships with their customers and prospects. e-Dialog`s team of
experienced direct marketers manages every phase of an e-mail marketing
program, including strategic planning, creative design, campaign execution,
inbound response management, and data analysis. The company`s
precision-based approach takes permission marketing to the next level,
combining e-mail marketing expertise with responsible use of proprietary
personalization and custom publishing technologies to deliver highly
targeted communications that delight recipients. The result has been
dramatic returns-on-investment for world-class e-Dialog clients such as the
NFL, Ticketmaster, Staples, Motorola, Harvard Business School Publishing,
Doubleday, and many more. For more information, visit www.e-dialog.com or
contact:
Jim McNulty
e-Dialog
jmcnulty@e-dialog.com
781-372-3326
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