RETAIL BRAND ALLIANCE, INC. SELECTS NEXTOR™ POINT-OF-SALE APPLICATION FOR ITS 1,000+ STORES

Contact:
ADS Retail
Ed Weiss
301.780.7600
eweiss@adsretail.com

Access to Data, Improved Customer Service, and Sophisticated Pricing Capabilities Helped Drive Retailer to Nextor from ADS Retail

UPPER MARLBORO, MD – December 16, 2002 – Retail Brand Alliance, Inc., owners of Casual Corner, Petite Sophisticate, August Max Woman, Brooks Brothers, Adrienne Vittadini, and Carolee Designs stores chose ADS Retail’s Nextor™ all-Java™ enterprise application for its point-of-sale (POS). According to Glen Tarsha, vice president of sales and marketing for ADS Retail, “From the day we first presented Nextor to Retail Brand Alliance’s VP of MIS Stefano Gaggion, we knew that his vision of retail technology was precisely in sync with how we had architected our application.”

The shared vision is based on the fact that Nextor and the ARTS data model that Nextor employs, is designed to empower store personnel with access to all the information they would ever need to provide customers with the best possible service. Whether it’s locating an item in another store, fulfilling a Web transaction, or identifying a key customer, the information is available when needed. In addition, the system is easy to use and reduces training time by automating complex transactions to enable sales associates to focus on the customer instead of the technology.

About Nextor
Nextor™ all-Java™ POS and Retail Store Management application provides the core for today’s multi-channel retailing and delivers outstanding operational control. This full-featured enterprise product provides dynamic configuration, scalability, flexibility and international capability. Nextor’s exclusive Configuration and Design Kit (CDK) enables non-programmers to perform tasks formerly requiring custom programming.

About ADS Retail
As a leader in innovative retail point-of-sale technology, ADS Retail combines a twenty-year track record of accomplishment in retail technology together with a full package of development, implementation, professional services, and top-flight 24/7/365 support. Since 1981, ADS Retail’s systems have powered the front-end of some of the world’s leading retailers, many of whom have been clients for more than a decade. For further information visit www.adsretail.com

About Retail Brand Alliance
Retail Brand Alliance Inc., is a privately owned company which is currently composed of four divisions: Casual Corner Group, Adrienne Vittadini, Carolee Designs, and Brooks Brothers.

Claudio Del Vecchio, CEO and President of Retail Brand Alliance, assumed ownership of Casual Corner Group (Retail Brand Alliance’s predecessor) in 1997. Retail Brand Alliance reported sales of approximately $1.5-billion, and has over 10,000 employees and 1,000 stores nationwide.

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