PORTLAND, Ore., Jan. 10 -- Fulfillment specialist 3PF, Inc., a subsidiary of Rentrak Corp. (NASDAQ:RENT) , the leading provider of data and information management for the entertainment industry, today announced it has become the fulfillment partner for New York, NY-based California Style, Inc., effective January 1, 2003.
California Style, Inc. offers upscale women`s apparel and accessories through their 3 million-circulation catalog, over the Internet at www.castyle.com and through their upcoming online association with Amazon.com`s new apparel store at www.amazon.com.
Operating from its two state-of-the-art distribution centers in Columbus and Wilmington, Ohio, 3PF will assume all North American warehousing, distribution, order processing, fulfillment and logistics on behalf of California Style`s catalog and internet divisions. 3PF will provide integrated call center capabilities through its partnership with Signius, a division of Answernet Network, named Call Center Operator of the Year in 2002 by Call Center Magazine. 3PF`s "Essentials(TM)" reporting system will provide California Style with critical performance information to enhance their ability to manage the business, identify emerging demand patterns and better understand and track customers` buying habits.
Ed Eichel, Chief Operating Officer of California Style, commented, "We believe choosing 3PF as our fulfillment partner will dramatically enhance our customers` buying experience with faster, quicker deliveries and simultaneously provide us with more useful information to plan and manage our inventory and reduce our operating expenses. Those are mission-critical factors for any retailer, whether you sell via the web or through bricks and mortar."
Edward A. Barnick, Executive Vice President of 3PF, stated, "The services and systems that 3PF offers are designed to provide a better buying experience and to ultimately improve clients` profitability by increasing customer retention and reoccurring orders. We look forward to providing California Style customers with outstanding service."
About 3PF, Inc.
3PF provides companies 24x7 order processing, order tracking, inventory management, and returns processing services from two Ohio distribution centers comprising 625,000 square feet. "3PF Essentials(R)," proprietary warehouse management software developed by 3PF, provides fulfillment clients with real-time, browser-based access to their orders and inventory levels and flexible on-line tools to analyze and quickly react to order patterns to maximize profits and minimize inventory risk.
About California Style, Inc.
California Style offers a distinctly sophisticated feminine clothing and accessory line via its 3 million per year catalog circulation, Internet channel at www.castyle.com and mail order at California Style, Attn: Mail orders, PO Box 644, New York, NY 10018.
About Rentrak Corporation
Rentrak Corporation is an information management company and the world`s largest processor of rental and sales data for home entertainment media obtained on a revenue-sharing basis. The company services most motion picture studios and over 10,000 retail video rental locations throughout the U.S. and Canada. For further information please refer to Rentrak`s corporate Web site at http://www.rentrak.com/ .
Safe Harbor Statement
When used in this discussion, the words "anticipates," "expects," "intends" and similar expressions are intended to identify forward-looking statements. Such statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those projected. Additional risk factors that could affect Rentrak`s business are described in Rentrak`s March 31, 2002, annual report on Form 10-K, filed with the Securities and Exchange Commission and other periodic filings.
Statements about potential future industry trends are forward-looking, subject to risks and uncertainties, and actual results may differ materially. Readers are cautioned not to place undue reliance on these statements, which speak only as of the date of this press release and include many factors that are outside the direct control of Rentrak. The inclusion of any statement in this release does not constitute a suggestion by the company or any other person that the events or circumstances described in such statements are material. The company does not undertake to publicly update or revise these forward-looking statements even if experience or future changes make it clear that any projected results expressed or implied in this release will not be realized.
CONTACT:
Ed Barnick, Vice President of 3PF Inc.
+1-800-929-1308, ext. 103
eab@comalliance.com.
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