MarCole and Netkey Partner to Offer Retailers Enhanced Gift Registry
Multi-Channel Solution Enables Retailers To Improve Customer Service, Increase Revenues, and Reduce Management and Administrative Costs; Visit NRF Booth 2129
WALNUT CREEK, Calif. and BRANFORD, Conn. – January 10, 2003 – MarCole, a leading developer of interactive software, and Netkey, a leading provider of applications and management software for enterprise self-service, today announced an alliance to deliver an enhanced in-store gift registry solution that will enable retailers to increase sales and improve the performance of store operations.
The companies will jointly market the solution to retailers, beginning at the National Retail Federation’s Annual Conference and Exposition in New York City at the Jacob Javits Convention Center, Jan. 12 – 13, where MarCole and Netkey are exhibiting in booth 2129.
Under the agreement, the two companies will develop tight integration between MarCole’s industry-leading Gift Registry Works application, which can be deployed both on-line and in-store via kiosks, and Netkey’s market-proven Netkey Manager platform, which improves the performance and reliability of networks of self-service kiosks and public-access computer terminals.
The joint MarCole-Netkey solution enables retailers to offer consumers an enhanced gift shopping experience with rich application functionality, while at the same time enjoying robust system security and reliability, with scalable and flexible network monitoring, management, reporting and analysis for improved business performance.
The alliance comes as retailers in the current economy search for technology that can help them simultaneously increase sales, improve efficiencies, enhance customer service, reduce labor costs, and provide a sustainable competitive advantage with a fast and measurable return on investment. Industry analysts Jupiter Research estimate that retail sales influenced by self-service kiosks offering merchandising and customer service applications, such as gift registry, will reach $48.7 billion in 2006.
“As partners, MarCole and Netkey bring together unmatched industry leadership with a flexible and scalable software platform that delivers real-world value and productivity gains for retailers,” said Dann Wade, vice president of sales and strategic development for MarCole. “Retailers can now leverage the market’s most comprehensive multi-channel gift registry solution to build customer loyalty and positively impact the bottom line.”
“Combining MarCole’s best-in-class gift registry application with Netkey’s industry-standard self-service management solution gives retailers a fast and affordable way to deploy in-store digital merchandising that helps close sales and enhance customer relationships,” said Netkey CEO Alex Richardson. “Our joint enhanced gift registry solution lets consumers make better-informed product decisions at the point of purchase and helps businesses differentiate themselves in a competitive retail environment.”
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