State of Retailing Online 6.0 to Provide Performance Benchmarks and Sales Projections
NRF Contacts:
Ellen Tolley or Scott Krugman
(202) 783-7971
tolleye@nrf.com; krugmans@nrf.com
Forrester Contact:
Mariko Zapf
(617) 613-6025
press@forrester.com
--Shop.Org/Forrester Seeking Study Participants --
WASHINGTON, D.C., January 8, 2003—Shop.org, a division of the National Retail Federation (NRF), and Forrester Research, Inc. (Nasdaq: FORR) will complete the sixth annual State of Retailing Online survey for release in early May, expanding Forrester’s role in this leading industry publication. Shop.org is currently inviting retailers to participate in the study. Participation is open to all retailers selling online in the United States.
“Shop.org encourages retailers to participate in our annual study, which is the most authoritative and comprehensive industry research based on retailer-reported data,” said Scott Silverman, Executive Director of Shop.org. “We’re excited about our partnership with Forrester Research and the opportunity to leverage their renowned industry expertise to ensure that our study remains an invaluable tool to Internet and multichannel retailers.”
This year’s study is expected to continue to define key metrics like conversion rates and customer acquisition costs, as well as further examine the Internet’s impact on overall retail in a multichannel environment. The State of Retailing Online 6.0 will also include a forecast for expected online retail sales in 2003 as well as the projected market share penetration of online sales compared with estimated 2003 overall retail sales.
“Forrester is honored to be working with Shop.org on The State Of Online Retailing 6.0,” said Forrester Retail Research Director Kate Delhagen. “By combining Shop.org’s industry expertise and Forrester’s leading analysis of multichannel retailing, this study will provide unparalleled insight into the market that will benefit all retail participants.”
Forrester Research identifies and analyzes emerging trends in technology and their impact on business. Forrester`s WholeView™ Research, Strategic Services, and Events help $1 billion-plus clients understand how technology change affects their customers, strategy, and technology investment. Established in 1983, Forrester is headquartered in Cambridge, Mass. For additional information, visit http://www.forrester.com/.
Shop.org is the online retail group of the National Retail Federation, where the best retail minds come together to gain the insight, knowledge, and intelligence to make smarter, more informed decisions in the evolving world of the Internet and multichannel retailing. Founded in 1996, Shop.org became a division of the National Retail Federation in January 2001. The association’s membership includes interactive executives from store-based retailers, catalog-based retailers, Web-based retailers, and retail solution providers.
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