Online consumers shopping from home computers visited eBay.com and Amazon.com more than any other shopping or travel site for the week ending July 25, Nielsen/NetRatings reports.
The Top 10 shopping/travel sites that week, with their unique visitors (in millions) from home, were:
eBay, 15.47
Amazon, 6.45
Expedia, 3.45
Yahoo Shopping, 2.92
Wal-Mart Stores, 2.71
Dell, 2.37
Orbitz.com, 2.28
Travelocity, 2.18
Target, 2.07
Overstock.com, 1.62
Nielsen/NetRatings’ AdRelevance report showed the leading consumer goods advertisers for the same week, with online impressions (in millions) were:
ICON Health & Fitness Inc., 59.963
Altria Group Inc., 40.608
The Goodyear Tire & Rubber Co., 39.842
Cadbury Schweppes, 27.273
iN Touch Weekly, 25.991
NADA Appraisal Guides, 25.488
IncreaseYourHealth.com, 25.106
Limited Brands Inc., 22.185
Agora Publishing Inc., 19.988
Schieffelin & Somerset, 19.815
Among the interesting demographic data that Nielsen/NetRatings reports for the Top 10 sites are:
Travel sites do well with consumers 55 and older.
• 31% of Orbitz’s traffic falls in that age group, as does 30% of Expedia’s and almost 29% of Travelocity’s.
• Dell does well with the older crowd also, with 34.5% of traffic 55 and older.
• Wal-Mart and Target are least popular with the older set, with just over 17% of traffic to those sites in that age group.
• 55+ traffic at the remaining sites are: 22% at eBay, 25% at Amazon, 27% at Yahoo Shopping, and 29% at Overstock.com.
Among the Top 10 shopping and travel sites, women dominate.
• Women are more than half the traffic at eight sites: 71.57% at Target, 62.46% at Expedia, 62.33% at Travelocity, 60.58% at WalMart.com, 56.48% at Overstock.com, 55.51% at Orbitz, 55.25% at Amazon and 53.19% at Yahoo Shopping.
• Men are 51.59% of traffic at Dell and 51.31% at eBay.
Not surprisingly, travel sites have the highest percentage of upper-income consumers.
• Households with income of $100,000 and above were 26.37% of Travelocity’s traffic, 24.83% of Expedia’s and 21.89% of Orbitz’s.
• Also scoring well with high-end consumers were Amazon, where 21.96% of visitors have incomes over $100,000 and Target, with 21.61%.
• WalMart.com and Overstock scored the lowest with $100,000+ consumers, at 15.97% and 17.8%, respectively, but Overstock did better with the ultra high-end consumers, $150,000+. They represented 7.54% of Overstock’s traffic, a percentage exceeded at that level only by Travelocity’s 8.19% and Expedia’s 7.9%. Orbitz’s $150,000+ traffic was 7.38%.
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