Truition and Ty’s Toy Box Launch Multi-Channel Online Strategy
Truition Enables Specialty E-Tailer To Manage
Multiple Online Sales Channels from a Single eCommerce Platform
(Toronto, Canada – May 25, 2005) - Truition Inc., a provider of customizable, hosted eCommerce solutions for online sellers, and Ty’s Toy Box, a leading online retailer of character-licensed children’s merchandise, today announced the official launch of a new multi-channel online sales strategy, featuring an enhanced online storefront and a re-launch of Ty`s successful eBay operations. In addition, Ty’s Toy Box will be leveraging Truition’s multi-channel capabilities to access additional online channels, including Overstock Auctions.
The new Ty’s Toy Box online storefront can be found at www.tystoybox.com.
Ty’s Toy Box is a leading online retailer of popular character-licensed children’s merchandise, including The Wiggles, Strawberry Shortcake, Teen Titans, Rolie Polie Olie, Miss Spider’s Sunnypatch Friends, Atomic Betty, The Koala Brothers, Jo Jo’s Circus and The Berenstain Bears. From toys, apparel, party items, and home/room décor to footwear, home video, books, collectibles and more, Ty’s Toy Box provides maximum shelf space for each brand at a single destination.
Powered by Truition’s CMS (Commerce Management System), the new online storefront was fully customized to suit the organization’s individual online retailing needs, and boasts industry leading features, including a universal, multi-channel checkout system, discounting, cross-sell and up-sell capabilities, as well as guest checkout.
“Our focus is to provide our customers with a destination marketplace that maintains the integrity of these character-licensed brands, delivers an immersive experience for the fans of those brands and satisfies their needs for merchandise they simply cannot find at traditional retail,” said Ty Simpson, President of Ty’s Toy Box. “Truition’s technology has allowed us to maintain our commitment to brand integrity and our customers’ needs, while efficiently managing multiple online sales channels as we continue to grow our branded marketplaces.”
Truition’s CMS platform allows Ty’s Toy Box and other enterprise and mid-market online sellers to leverage a single hosted eCommerce solution to distribute product across multiple online channels, creating new revenue and customer acquisition opportunities, while simplifying the online selling process.
“Truition’s ability to ensure our client’s success online is clearly evident with the launch of the new Tystoybox.com store and Ty’s Toy Box on eBay,” added Butch Langlois, CEO of Truition. “Our new storefront product provides world class, enterprise-level functionality in a hosted, multi-channel environment. We look forward to providing more and more online retailers with this unique competitive advantage as we move forward.”
About Truition:
Founded in 1998, Truition is a leading provider of hosted and customizable eCommerce solutions for online sellers. Truition provides its enterprise and mid-market client base with a unique combination of technology and professional services, allowing these organizations to effectively outsource core elements of their eCommerce operations.
Organizations like Dell Financial Services, COMP USA, Major League Baseball (MLB), the National Basketball Association (NBA), Shop NBC, Revlon and Universal Music Group trust Truition to manage key elements of their eCommerce operations.
Truition is headquartered in Toronto, Canada, with localized sales and services offices throughout the United States and Europe.
More information about Truition can be found at www.truition.com
About Ty’s Toy Box, LLC
Ty’s Toy Box, LLC (www.tystoybox.com) specializes in the marketing, purchasing and fulfillment of character-licensed children’s merchandise through a brand-centric online marketplace featuring the full breadth of officially licensed merchandise available for each Property. Merchandise categories include toys & games, apparel, party items, home/room décor, footwear, home video, books, collectibles and more.
Brands currently available at Ty’s Toy Box include The Wiggles, Teen Titans, Strawberry Shortcake, Atomic Betty, Jo Jo’s Circus and Rolie Polie Olie. New brands scheduled for 2005 also include The Koala Brothers, Miss Spider’s Sunnypatch Friends and The Berenstain Bears, among others.
For more information about Ty’s Toy Box, contact George Stolpe, Director of Marketing & Business Development at georges@tystoybox.com or 859-282-8697, ext. 6.
Mike Hennessy
Truition Inc.
t. 416-673-4226
f. 416-504-1821
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