eBay Motors puts site enhancement in the fast lane
EBay Motors, the web’s most frequently visited automotive site with almost 11 million monthly visitors, is enhancing the performance of its interactive finance center with new changes that will expedite how customers can shop for and qualify for credit online.
Today, the online finance center, which eBay opened in May 2003 and eBay used-car buyers use to apply for credit or post a down payment, has options that allow customers to estimate monthly payments and use a series of electronic forms to find an eBay-affiliated lender near them.
But once eBay car buyers have filled in all of their appropriate information and selected a lender, they must then leave the site and continue the transaction on the lender’s site.
To enhance site performance—and keep more of the finance transaction on the eBay Motors` site—eBay is working with PayPal, eBay’s payments processing arm, and its affiliated lenders to build more credit reporting and credit scoring functionality into the finance center.
By enhancing the performance of its online finance center, the used car, parts and accessories auction site wants to make the process of applying for and receiving credit a seamless transaction for car buyers and expand the number of people who can qualify for credit directly on eBayMotors.com, says Simon Rothman, eBay Motors global vice president.
“We are working with our lenders and PayPal to make some performance enhancements that will expand who can use the finance center,” Rothman says. “We’re expanding information systems and making other site adjustments that open up credit reporting and scoring. We want to go broader and deeper with who can buy and finance a car online at eBay Motors.”
The performance changes should be in place by some time this fall. Rothman says. The value of sales of used car, parts and accessories is on track to reach $9.8 billionin 2004, up from $7.5 billion in 2003, Rothman says.
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