TERESPONDO TO PROVIDE TERESPONDO’S PERFORMACE-BASED SEARCH LISTINGS to MSN ACROSS LATIN AMERICA
For the first time, TeRespondo’s clients will appear in MSN’s search results pages across Latin America
MIAMI, FL, (August 15, 2003) – TeRespondo, (www.terespondo.com), a leading provider of performance-based marketing solutions, has signed an agreement to provide its paid placement search results to MSN and T1MSN in Latin America.. Through this new agreement TeRespondo solidifies its position as the regional leader of search engine marketing in Latin America.
As part of the agreement, MSN will display up to three sponsored search results from TeRespondo’s growing customer base of 3,000 advertisers. TeRespondo’s advertisers bid on a cost-per-click basis, with the top bids appearing on the relevant MSN search result pages. Advertisers pay only for users that visit their web site, making pay-for-placement the most cost-effective Internet marketing method, according to Jupiter Media & Harris Interactive.
MSN will distribute TeRespondo’s paid placement search results across its Latin American properties including: T1MSN in Mexico (www.t1msn.com), MSN Brazil (www.msn.com.br), and other Latin American countries through YupiMSN (www.yupimsn.com).
“Without a doubt, this agreement is very strategic for us. MSN has tremendous brand equity and through this partnership we continue fulfilling our promise to advertisers of driving high quality leads to their sites,” said Juan Diego Calle, CEO of TeRespondo. “Search and paid listings are important growth areas for portals and search engines, and this agreement emphasizes MSN’s commitment to provide relevant sponsored search results to its millions of users in Latin America.”
“We are extremely enthusiastic about this agreement with MSN which strengthens our leadership position in Brazil and significantly expands our distribution network to Mexico and other courtiers in Latin America,” said Matthew Whiteley, Director of International Sales and Business Development for TeRespondo. “We are very proud they chose TeRespondo as their paid-placement search provider for Latin America and their decision further confirms our leadership in this segment.”
About TeRespondo
TeRespondo.com (www.terespondo.com) is the leading provider of performance-based paid placement marketing solutions for Brazil and Latin America. Launched in December 2001, TeRespondo is a privately held company with offices in Miami, Sao Paulo, and Mexico City. Today TeRespondo has close to 3,000 advertisers and distributes its paid placement search results across its wide-reaching distribution network which includes some of the most well-known portals and search engines in the region, such as: IG, UOL, BOL, UBBI, TODITO, and AONDE.
TeRespondo’s extensive distribution network combined with its user-friendly, multilingual and multicurrency technology provides an unparalleled ability to deliver performance-based marketing solutions to millions of Latin America Internet users.
For more information:
Elizabeth Herrera
TeRespondo.com
Tel.: (305) 372-0075
elizabeth@terespondo.com
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