Ag-Mart Produce Creates New Consumer-Based Web Site to Build Brand Awareness for Grape Tomatoes
PLANT CITY, Fla.--Aug. 25, 2003--Featuring a cast of brand characters and a new consumer-based image, http://www.santasweets.com is getting lots of attention since the site went live just five weeks ago. With over 90,000 hits from more than 5,200 unique visitors in the first five weeks, the site is very quickly becoming a popular source for consumers and the trade.
"Our goal was to build brand awareness on our Santa Sweets grape tomatoes and provide a resource for consumers," stated Rob Meade, president of Ag-Mart Produce, Inc., "We have been pleasantly surprised to receive such a huge response in the first month online which just shows that the internet can be a powerful marketing tool."
Ag-Mart Produce hired McIntyre Marketing to revamp the company`s brand image, positioning and create the new web site. According to Heidi McIntyre, "The site is fun, colorful, interactive and is designed to be a value-added resource for consumers and also provide information for the trade."
A section entitled "Focus on Flavor" provides key product benefits and a variety of recipes, a "Healthy Living" section offers tips on nutritional benefits and healthy eating and the online store features character dolls and t-shirts for purchase.
In addition, the site also targets retailers and foodservice operators with a section dedicated to providing information on quality growing practices, food safety, packaging and distribution information.
Headquartered in Plant City, Florida, Ag-Mart Produce, Inc. is the country`s largest grower and packer of Santa Sweet grape tomatoes, selling its harvest of 3,000 acres to a wide variety of foodservice operators and just about every large supermarket chain in the country. Ag-Mart`s growing locations include Florida, North Carolina, New Jersey and Mexico. Year-round supplies are available from several distribution centers. For more information, log onto http://www.santasweets.com.
McIntyre Marketing, Inc. specializes in marketing communications and brand development for the produce industry. The company`s client list includes The Perishables Group, Florida Tomato Committee, Produce for Kids, Vidalia Growers, Southeast Produce Council, Try-Foods International and the Georgia Pecan Commission. For more information, log onto http://www.mcintyremarketing.com.
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Contact:
McIntyre Marketing, Orlando, Fla.
Heidi McIntyre, 407-898-0182
heidi@mcintyremarketing.com
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