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viaLink Comments on Strong Growth in Customer Contracts

Contact:
Betsy Hill
Director of Marketing
The viaLink Company
(972) 934-5524
bhill@vialink.com

Dallas, Texas - January 13, 2003 - The viaLink Company (OTCBB: VLNK) commented today on the strong growth in customer contracts experienced by the company in 2002. The company said that it signed almost 50% more total agreements, with new customers and existing customers for renewed or expanded services, in 2002 than in 2001. The company further noted that the positive trend continued to build through the second half of the year.

"We are very pleased with our growth in 2002, especially in the context of the overall economy and limitations on technology spending imposed in many companies," said Bob Noe, president of viaLink. "We are particularly proud of achieving solid growth from the third to the fourth quarter this past year. Historically, we have seen a decrease in contracts signed from the third quarter to the fourth quarter of the year. This year, we overcame the end-of-the-year slowdown many have come to expect in this industry."

The company said that the number of contracts signed increased by 70% in the second half of 2002 over the first half and that the number signed in the fourth quarter represented more than two and one half times as many contracts as were signed in the fourth quarter of 2001 and a 7% increase over the number signed in the third quarter of 2002.

"Our strong growth rate underscores the industry`s progress and building momentum on data synchronization," concluded Noe. The company does not expect to release its financial results until sometime in early March.

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the CPG and Retail industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink`s data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink`s website: .

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