FrogTrader Inc. Changes Name to Trade Up Commerce Inc.
Company`s Wholly Owned Subsidiary Renamed Callaway Golf Pre-Owned
AUSTIN, Texas--Aug. 26, 2003--FrogTrader Inc., a leader in e-commerce and retail logistics, has changed its name to Trade Up Commerce Inc. In addition, Tadpole Golf Corp., FrogTrader`s wholly owned subsidiary, has been renamed Callaway Golf Pre-Owned.
"The names Trade Up Commerce and Callaway Golf Pre-Owned more closely identify us with our core businesses," said David Schofman, CEO of Trade Up Commerce.
Through its Callaway Golf Pre-Owned subsidiary, Trade Up Commerce operates two first-of-their-kind retail sales programs in partnership with Callaway Golf Company (NYSE: ELY - News): Callawaygolfpreowned.com and Callaway Golf`s Trade In! Trade Up!(TM) program.
Callawaygolfpreowned.com offers golfers the largest selection of Callaway Golf equipment in the world at attractive pre-owned prices. All equipment offered on the site is Certified Pre-Owned Callaway Golf equipment that has gone through a 10-point inspection and refurbishment process. All clubs are certified, graded and priced according to condition.
All Certified Pre-Owned Callaway Golf clubs come with a limited warranty and a money-back condition guarantee. In addition, through its Buy Back program, Callaway Golf Pre-Owned enables customers to play its clubs for up to 90 days and still recoup a significant portion of their original purchase price if they are not satisfied.
Callaway Golf`s Trade In! Trade Up! program (www.tradeintradeup.com) gives golfers the opportunity to trade in their existing Callaway Golf clubs at participating retailers for credit toward the purchase of new Callaway Golf equipment. The program offers a single trade-in price for each Callaway Golf model that meets minimum condition requirements. Golfers simply pay the difference between the price of the new clubs and the current trade value of their used clubs.
Trade Up Commerce Inc. is an e-commerce company that develops Internet and retail-based programs for end-of-cycle, used and refurbished products for leading retail and consumer hard goods companies. Trade Up Commerce has partnered with Callaway Golf Company (NYSE: ELY - News), the leading worldwide manufacturer of golf equipment, to operate its industry-leading Callaway Golf Pre-Owned product line and retail trade-in service using Trade Up Commerce`s Trade In!, Trade Up!(TM) platform. The exclusive destination for Certified Pre-Owned Callaway Golf equipment is www.CallawayGolfPreOwned.com. Trade Up Commerce (www.tradeupcommerce.com) operates out of a 25,000-square-foot warehouse distribution center in Austin, Texas.
Contact:
Trade Up Commerce Inc.
Brian Henley, 512-247-7617
pr@callawaygolfpreowned.com
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