CONTACT:
Benson Marketing
Jeremy Benson, 707/254-1107
benson@bensonmarketing.com
January 17, 2003 -- Benson Marketing Group, the integrated wine marketing agency, announced it has re-designed an Ecommerce-enabled website for Pride Mountain Vineyards (http://www.pridewines.com), a producer of luxury category wines and located on the border of Napa and Sonoma counties. The agency also recently installed an online shopping cart for Stryker Sonoma (http://www.strykersonoma.com), an innovative new winery in Alexander Valley.
"The Internet marketing portion of our business continues to grow rapidly as our clients succeed online," said Jeremy Benson, president. "And now, more wineries are using Internet technology to lower point-of-sale costs and dramatically improve the effectiveness of public relations and three-tier sales programs. We`re helping them market directly to retailers and restaurateurs, in addition to consumers," he added.
First Quarter Seminars
Benson Marketing Group`s Internet marketing seminar schedule for the first quarter includes the following dates and topics:
* January 31, 11:30-2:30, "Holiday Redux: What Merchandising Worked? What Didn`t?"
* February 21, 11:30-2:30, "Public Relations Strategies for the Emerging Winery"
* March 21, 11:30-2:30, "Online Allocation Programs: Loyalty Programs that Reward Your Best Online Consumers"
These seminars are exclusively for winery executives (no consultants please). Seating is limited in order to maximize information sharing. Reservations are required and can be made online at www.bensonmarketing.com for $50 per person. Lunch is included. Click here to sign up online or call John Curnutt at Benson Marketing Group (707/254-1169) for more information.
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