Contacts:
Sally Huchingson
Oracle Corp.
650/633-8277
sally.huchingson@oracle.com
Ryan Mikolasik
Oracle Corp.
650/607-5087
ryan.mikolsik@oracle.com
Leading Gift Retailer Expects to Deepen Customer Relationships Enabling Improved Profitability
SAN DIEGO, Calif., ORACLE APPSWORLD 2003, Jan. 20, 2003 - (http://www.oracle.com/tellmemore/?1576027) Oracle Corp. (NASDAQ: ORCL), the world`s largest enterprise software company, today announced that 1-800-FLOWERS.com, a leading gift retailer, is expanding its relationship with Oracle to enable its ongoing success. A longtime Oracle customer, 1-800-FLOWERS.com recently purchased Oracle(r) customer relationship management (CRM) applications and is upgrading to the Oracle E-Business Suite 11i to take advantage of increased application integration and to help it standardize operations across its growing organization. Oracle E-Business Suite`s CRM applications are expected to help 1-800 Flowers.com develop more profitable one-to-one relationships with its more than 15 million customers and generate additional revenue from highly targeted e-mail campaigns.
"We`ve been an Oracle applications customer since 1996, and have been able to reduce finance and administrative costs, allowing us to grow our business and expand our product offering in the rapidly evolving market of online commerce," said Chris McCann, president for 1-800-FLOWERS.com. "Because of our success with Oracle`s applications, we decided to add Oracle CRM to our Oracle solution to more efficiently manage our promotions and campaigns and enhance the customer experience. In today`s business environment, retailers need to have integrated applications to enable efficient interactions throughout the entire enterprise to succeed. That`s why we continue to invest in Oracle."
1-800-FLOWERS.com selected several Oracle applications for precision marketing in the retail industry, including Oracle Marketing, Oracle TeleService, and Oracle eMail Center. The company chose Oracle over niche vendors because of the functionality of Oracle Marketing, which offers a complete marketing system for retailers including list development, campaign planning and execution, and performance measurement.
One of the most recognized brands in gift retailing, 1-800-FLOWERS.com is upgrading to the Oracle E-Business Suite 11i to integrate and standardize its customer management, marketing, financial, purchasing and order management processes across the company and its newly acquired business units. The company recently purchased retailer The Popcorn Factory and needed a scalable and integrated infrastructure to enable it to offer its customers a seamless buying experience and provide management with immediate access to accurate business information. By standardizing its operations with Oracle, 1-800-FLOWERS.com is taking advantage of Oracle`s single data model, providing the company with a consolidated view of its business operations for improved decision making.
Oracle Consulting will aid 1-800-FLOWERS.com in its Oracle CRM implementation and Oracle E-Business Suite 11i implementation.
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