New E-Commerce Website for Garden Botanika Runs on MarketLive(tm) Express from Multimedia Live
Contacts:
Multimedia Live:
Peter Loughlin
Marketing Communications Manager
1-707-773-3434
peterl@mmlive.com
This Pretty Face Uses High-Tech Foundation
Petaluma, CA -- January 23, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling(tm) on the Web, announced today that it has created and launched a new e-commerce website for cataloger and online merchandiser Garden Botanika (http://www.gardenbotanika.com). MML`s MarketLive(tm) Express e-commerce platform is the technological core of the site, supporting Garden Botanika`s merchandising strategies through powerful discounting capabilities and extensive customer service features. New site design provides powerful brand support and a pleasant and effective customer experience.
Garden Botanika produces and markets natural botanically-based skincare and beauty products. The company has a sizable base of loyal customers, largely because of the company`s commitment to quality and to top-notch customer service. Discounts play a large role in its merchandising and marketing strategy. The MarketLive Express product and its full suite of e-commerce features facilitated the creation of an online presence that works harmoniously with the company`s business processes, promotional strategies, product line, and brand image.
For several years Garden Botanika has offered its Garden Club members special discounts near their birthdays and on "Super Tuesday." These discounts are available only at certain times during the year and only for limited periods. Special programming, combined with standard MarketLive Express features, lets any registered customer receive these discounts automatically when they shop online during the right time. The powerful MarketLive Express administration system makes it easy for Garden Botanika staff to administer these and many other discounts, including creating and scheduling promotional e-mails.
The Garden Botanika site takes advantage of a number of other MarketLive Express features. Product groups provide new merchandising opportunities by facilitating the assignment of promotions, discounts, or special messaging simultaneously to each product within the group. A full page of color swatches is published for every product that has color options, such as lipstick or eye shadow. The advanced MarketLive Express reporting system helps improve merchandising by making it easier to analyze site traffic and gather important information about transactions and customer activities. The site`s enterprise-class technological foundation means that it can handle any number of complex discounts and the heavy traffic spikes associated with them.
MarketLive Express uses the full version of Multimedia Live`s Java(tm)-based MarketLive(tm) Intelligent Selling System(tm). The easy-to-use administration system allows Garden Botanika staff to easily and efficiently add or update products, prices, promotions, and site messaging without resorting to costly programming, making it practical for Garden Botanika to execute its energetic online merchandising plans. Garden Botanika`s design firm took advantage of the MarketLive Express application`s template-based design approach to create an aesthetically pleasing site while ensuring rapid development and a time-tested path-to-purchase. A complete hosting and managed services package is part of the MarketLive Express solution, and one monthly fee covers everything.
"MarketLive Express was developed to give any company cost-effective access to enterprise-class e-commerce features and functionality," said Ken Burke, Multimedia Live President and CEO. "The Garden Botanika website has a strong focus on promotions, discounting, and visual presentation, but that`s only part of the whole story. Everything from effective online merchandising features to an unbeatable technological foundation is built right into the application."
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling(tm) online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive(tm) is Multimedia Live`s enterprise-class, Java(tm)-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
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