Online shopping drops by nearly 60% in the wake of the terrorist attack
Not surprisingly, while news and portal web sites were jammed with traffic Tuesday and Wednesday, traffic and sales at e-retail sites declined dramatically, comScore Networks tells Internet Retailer.
Here`s what comScore Networks reports:
|
% Change in Online
Dollar Sales
9 am EST Sept. 11 through 8 pm Sept. 12
versus Same Period in the Previous Week
|
| Apparel |
-41% |
| Books |
-45% |
| Consumer Electronics (incl.
computer hardware) |
-58% |
| Travel |
-70% |
| TOTAL ON-LINE SALES |
-58% |
ComScore also reports an interesting phenomenon with search engines. Here are the most popular words entered into search engines in the aftermath of the terrorist attack:
| Search Word(s): |
|
| World Trade Center |
3.60% |
| Nostradamus |
2.80% |
| osama bin laden |
1.80% |
| Pentagon |
0.80% |
| Any word(s) relevant to Tuesday`s
events |
13% |
|
|
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