Apple Computer Inc. led in number of unique visitors to computer hardware manufacturers’ web sites, with 4.5 million, for the week ended Aug. 15, Nielsen/NetRatings reports.
Dell Inc. ranked second with 2.9 million visitors, followed by Hewlett-Packard Co., with 1.9 million, Gateway Inc., 453,000; Sun Microsystems Inc., 414,000; and XBOX, 396,000.
Apple also led in the average time per visit, at 13 minutes, 15 seconds, followed by Dell, at 12 minutes, 14 seconds; HP, 8 minutes, 54 seconds; Gateway, 5 minutes, 44 seconds; XBOX, 4 minutes, 53 seconds; and Sun Microsystems, 3 minutes, 7 seconds.
Consumers aged 45+ accounted for the largest share of unique visitors to computer hardware manufacturers’ sites, with 10.3 million visitors, followed by consumers aged 35-49, with 7.6 million; and consumers aged 55+, with 5.2 million.
In terms of income, consumers with household incomes of $50,000 to $74,999 accounted for the largest number of visitors, with 6.2 million, followed by consumers with household incomes of $25,000 to $49,999, with 6.1 million, and consumers with household incomes of $75,000 to $99,999, with 4 million.
For the same week, the category of books, movies and music garnered the largest number of online advertising impressions, with 537 million, among advertisers of retail goods and services, according to Nielsen/NetRatings’ AdRelevance report.
The top 10 advertising categories among retail goods and services and their number of impressions (in millions) as cited by AdRelevance:
-- Books, movies and music, 537
-- Miscellaneous services, 437.7
-- Personal care, 295.9
-- Electronics, 248.1
-- Home improvement, 204.1
-- Auctions, 160.6
-- Domestics, 108.1
-- Apparel and jewelry, 101.1
-- Office supply, 83
-- Art prints and posters, 61.8.
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