Barnes & Noble’s bn.com online bookselling operation is launching a 24-hour book channel with DirecTV Inc. and Wink Communications Inc. The channel will allow customers to buy the 100 best selling books at Barnes & Noble.com using a television remote control. The shopping service is available on DirecTV’s channel 496 to its customers with the DirecTV Interactive service powered by Wink.
The channel will feature book synopses and jacket images. Customers navigate through the site to find their selections, then use their remotes to select books, add them to the shopping cart and complete transactions using a four-digit PIN to charge the credit card on file. DirecTV says the application is the first dedicated, around-the-clock e-commerce channel.
"We are pleased to offer this new distribution channel that delivers on
the Barnes & Noble promise to bring the largest selection, best service and
fastest delivery to book lovers across the country," said Robert Albert, vice
president of strategy & business development, Barnes & Noble.com.
The Barnes & Noble.com channel joins Instant Weather by The Weather
Channel, ESPN Today, and the DirecTV Interactive Center as the fourth
dedicated interactive channel available to customers with the DirecTV
Interactive service, available on select Wink-enabled DirecTV receivers
manufactured by Thomson under the RCA brand.
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