The battle for sales of digital music has moved to the affiliate front. Apple Computer Inc. has launched an affiliate program that provides links to music sold through its iTunes Music Store. It’s the first digital music seller to roll out an affiliate program.
In affiliate marketing, participating web sites host links to a retailer and receive a commission every time a consumer clicks on the link and buys something from that retailer.
The iTunes Affiliate Program pays a commission for both single songs and album sales, says Eddy Cue, vice president of applications. Apple has sold more than 125 million songs through iTunes since the service debuted in April 2003, the company says.
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