Online Retailers Gain International Currency and Payment Support Plus Expanded Download and e-Marketing Services to Increase Worldwide Sales Revenues --
WOBURN, Mass. September 2, 2003 -- Mirror Image® Internet, a leading global e-Business provider of content delivery, streaming media, e-Commerce and Web computing services, and a subsidiary of Xcelera Inc. (AMEX: XLA), today announced that its Custom e-Store offering has been enhanced to provide online retailers added functionality including international currency and payment support, expanded e-Marketing services and greater consumer control of software downloads.
"Mirror Image Custom e-Stores eliminate the barriers and complexities associated with conducting global business online," said Bob Hammond, chief technology officer for Mirror Image Internet. "Our end-to-end e-Commerce solution makes it easier for retailers to quickly build and expand existing online distribution channels to support customers worldwide, regardless of language or currency."
Custom e-Stores: An Easy Solution for Building Online Revenue Channels
From the design, building, hosting and operation of online stores to the management, marketing and sale of digital assets and general merchandise, Mirror Images Custom e-Store provides expanded online revenue opportunities for retail and software organizations.
By layering integrated e-Commerce technologies like customized shopping carts, multi-currency support, advanced download control, transaction processing, real-time fulfillment and sophisticated fraud screening on top of an advanced Application Delivery Network (ADN) of global Content Access Point® (CAP) facilities, Mirror Images Custom e-Stores ensure the reliable and timely delivery of digital assets to users worldwide.
"We selected Mirror Image to create, host and operate a Custom e-Store to boost sales of our eScan and MailScan security software through a new distribution channel," said Patricia Friedman, Communications Director of MicroWorld Technologies ( www.mwti-us.com ). "Mirror Image had us up and running quickly with its comprehensive solution that provides everything we need to reliably sell our software online."
Mirror Image integrated additional features for currency and payment support, software downloads and advanced e-marketing tools, into their latest edition of the Custom e-Store solution to further answer the needs of online retailers looking to expand sales channels.
International Currency and Payment Flexibility Supports Global Customers
With the Internets ability to create a global marketplace, it is wise for retailers to take advantage of additional revenue opportunities and be prepared for sales outside of the United States. Mirror Images Custom e-Store offering includes enhanced currency and payment features to provide online retailers with the elements necessary to localize Web sites and further simplify the purchasing process.
Feature enhancements include: Support for multiple currencies including - US dollar, Canadian dollar, Euro, Great Britain Pounds and Australian Dollar, as well as country-specific credit card payments; - Multi-lingual support, localization assistance and worldwide privacy and encryption compliance.
Advanced Download Manager Removes the "Fear Factor" from Online Software Purchases
Abandoned shopping carts continue to top the list of woes for Internet retailers. For that reason, removing certain "fear factors" that inhibit customers from following through with online purchases is key. Mirror Images Custom e-Store solution provides online retailers that sell software the ability to give customers sweeping control over the download process - e.g. the ability to stop a download in-progress and continue at a later time. This fine-grained control helps eliminate consumer hesitancies associated with online purchasing in order to improve revenues.
Enhanced e-Marketing Creates Brand Awareness and Drives Sales OpportunitiesWith online competition growing stronger each day, measurable results from e-marketing initiatives are more crucial than ever before. Mirror Image Custom e-Store is an e-marketers dream, as it provides the tools they need to develop creative campaigns, which includes everything from coupons to newsletter support, as well as the ability to track progress.
Specific features include:
-Special cross- and up-selling techniques;
-Campaign elements such as sale and custom Web pages, storefront and shopping cart promotions and coupons;
-E-mail management and newsletter support to enhance brand and drive sales opportunities;
-Ability for marketers to create, track and evaluate custom promotions and merchandising.
For more information on Mirror Images Custom e-Store offering, please visit www.mirror-image.com/ecommerce2 or call +1 781 376 1100.
About Mirror Image Internet
Mirror Image® Internet, a leading global e-Business provider of content delivery, streaming media, e-Commerce and Web computing services, increases the speed, performance and reliability of content, application and transaction delivery. With an enterprise-class infrastructure that combines an optimal mix of connectivity, processing power and storage, Mirror Image helps organizations efficiently serve users by utilizing the power of the Web to increase revenue opportunities, reduce infrastructure costs and improve customer satisfaction. Principally owned by Xcelera Inc. (AMEX: XLA), Mirror Image serves Global 2000 enterprises, service and hosting providers, publishers and e-businesses worldwide through its corporate headquarters in Woburn, Massachusetts. For additional information, please visit www.mirror-image.com or call +1 781 376 1100.
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