viaLink Names Bob Noe Chief Executive Officer

Guide to E-Commerce Technology

Dallas, Texas – January 27, 2003 – The viaLink Company (OTCBB: VLNK) said today that Bob Noe, who has been serving as president of the company since August of 2002, has been named Chief Executive Officer and has been elected to the company’s Board of Directors.

“The new role reflects Mr. Noe’s strong leadership in the company’s transition to an operational focus since he was named president and his vision and industry expertise which will play an important role as the company moves to cash flow breakeven in 2003,” said Bucky Kilbourne, Chairman of viaLink’s Board of Directors.

Noe joined viaLink in April 1999 from EDS where he served as the vice president of Industry Solutions and in other management positions. Prior to that he was with General Motors, where he held various marketing, strategy and business development roles. Mr. Noe received his B.S. and M.A. degrees from Central Michigan University.

The viaLink Company (OTCBB: VLNK) provides advanced e-commerce services to the retail and CPG industries. We help progressive suppliers, distributors and retailers improve their supply chain efficiency, increase sales and serve their customers more effectively. For more information about viaLink’s data synchronization, scan based trading, supply chain visibility and UCCnet registry and publication solutions, call (972) 934-5500 or visit viaLink`s website: www.vialink.com.

For more information contact:
Betsy Hill
Director of Marketing
The viaLink Company
(972) 934-5524
bhill@vialink.com