Upromise Invests in Customer Satisfaction
Chooses ForeSee Results To Measure Customer Satisfaction Using ACSI Methodology
ANN ARBOR, MI (September 3, 2003) – ForeSee Results, Inc. today announced that their proprietary methodology used to measure website customer satisfaction was selected by Upromise, Inc., a Needham, MA company, to help it measure and increase satisfaction with its website. Upromise is a free service that helps families get money back for college from America`s leading companies. Upromise also makes it easy for members to invest their savings in tax-advantaged "529" college savings plans. By utilizing the established and proven methodology of the American Customer Satisfaction Index (ACSI), ForeSee Results can capture feedback on the Upromise website to assess customer satisfaction.
“Upromise is committed to helping families learn more about their savings options for education, open investment accounts, and jumpstart their savings with help from America’s leading companies,” says Sheila Marcelo, VP, Service for Upromise. “By using ForeSee Results’ technology, we hope to better understand and improve the user experience of the Upromise website.”
ForeSee Results employs a non-obtrusive, voluntary survey to Upromise website visitors to measure their level of satisfaction with specific services provided by the site.
“Upromise is helping more than 3.5 million members address an urgent need – saving for college,” says Larry Freed, President and CEO of ForeSee Results. “There’s a tremendous amount of untapped, powerful feedback there that is not captured by conventional web analytic tools. ForeSee Results, on the other hand, provides a scientifically-proven methodology to help Upromise harness that attitudinal data to find out specifically what’s working best on its site. This information comes directly from site visitors at the time they are experiencing the Upromise site.”
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors like likelihood to purchase, return to the site, or recommend the site to others. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and can also be found on the web at www.ForeSeeResults.com.
About Upromise (www.upromise.com )
Upromise is a free service that helps families get money back for college from America`s leading companies. Members can save automatically at more than 15,000 grocery and drug stores, tens of thousands of retail locations, 140 online shopping sites, and more than 8,500 restaurants nationwide. Upromise also makes it easy for members to invest their savings in tax-advantaged "529" college savings plans.
Sarah Allen
202-535-7800
sallen@kearnswest.com
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