Names Chris Selland and Sheryl Kingstone, President and Vice President
New Regional Chapter Forms in Portland
ATLANTA - September 8, 2003 - The Customer Relationship Management Association (CRMA) announces the appointment of Chris Selland as President and Sheryl Kingstone as Vice President. These new leadership positions were created to support CRMA`s continued growth and establish the infrastructure to expand further, both domestically and abroad.
"I am thrilled to have two CRM luminaries like Chris and Sheryl at the Association`s helm," notes CRMA Founder, Ginger Cooper. "What began in May of 2002 as a regional chapter in Atlanta, has grown quickly into an international organization. It`s been an amazing voyage thus far, and we`ve only just begun!"
Mr. Selland is Founder of Reservoir Partners, L.P., an end-user focused Relationship Management strategy firm offering research, advisory and consulting services www.reservoirpartners.com. He has a successful track record for helping companies define, prioritize and execute customer-facing Relationship Management strategies. As CRMA President, Chris is the primary spokesperson and liason to all constituents including CRMA members, chapter heads and National Board members. Chris will also speak on CRMA`s behalf at trade shows and conferences and handle press opportunities with select publications.
Ms. Kingstone is the Program Manager of Yankee Group`s CRM Strategies Planning Services, where she researches and writes about sales and marketing effectiveness, partner relationship management, CRM infrastructure and CRM delivery strategies www.yankeegroup.com. In her role as CRMA Vice President, Sheryl is responsible for maintaining relationships with National sponsors, creating National sponsorship programs and securing new sponsors. She will also coordinate member benefits programs, pursue partnership opportunities and review the national web site for accuracy.
Still Growing…
In addition to these two appointments, CRMA is proud to announce the formation of a new regional chapter in Portland, Oregon. To get involved with this group or attend their meetings, please contact the chapter founder, Jason Johnson, jasonj@crm-a.org.
CRMA is in the early stages of launching chapters both nationally and worldwide, which are listed below:
• Atlanta: visit our web site at www.crma-atlanta.org.
• Baltimore/Washington DC: Dave Lowit (davel@crm-a.org
• Chicago: visit our web site at www.crma-chicago.org
• Dallas/Fort Worth: visit our web site at www.crma-dfw.org
• Dublin, Ireland: Tony Smith tonys@crm-a.org
• Philadelphia: Bill Pollock billp@crm-a.org
• Portland, OR: Jason Johnson jasonj@crm-a.org
• San Diego: visit our web site at www.crm-a.org/sandiego
• Seattle/Northwest: visit our web site at www.crma-northwest.org
About The Customer Relationship Management Association (CRMA) The Customer Relationship Management Association (CRMA) is a member-driven organization following the trends, techniques, technologies & processes that help companies build and sustain long-term client and partner relationships. Through meetings and events the Association offers an education and networking environment for those seeking to strengthen ties with clients and business partners.
CRMA launched its inaugural chapter in Atlanta, under the name "CRMSouthEast (CRMSE)," in May of 2000 - After CRMSE went national in Spring 2001, the Atlanta chapter changed its name to CRMA-Atlanta www.crma-atlanta.org. There are currently 9 regional chapters in operation, and more on the way.
CRMA National Sponsors include Salesforce.com and TECTURA:
Salesforce.com®, is a world leader in delivering software-as-service. It offers the award-winning salesforce.com family of on-demand solutions for integrated sales force automation, campaign management, customer service and support, and document and file management to help companies meet the complex challenges of global customer communication. The company has approximately 7,000 customers in over 100 countries running its services in 10 languages www.salesforce.com.
TECTURA, is a national organization dedicated to providing leading-edge consulting services, integrated applications and technology solutions to the business enterprise. Specializing in Microsoft Business Solutions, Microsoft Core Technologies and custom business solutions, TECTURA is recognized for excellence in delivering, among others, end-to-end CRM, financial, manufacturing and service solutions to customers across the country www.tectura.com.
CRMA is seeking sponsors at the national level as well as for local chapters and events. If your organization is interested in sponsoring locally, please contact the appropriate person from the list above. If interested in national sponsorship, contact Susan Stottlemyer at susans@crm-a.org.
For more information about CRMA, please visit www.crm-a.org. http://www.crm-a.org/
Editorial Contact:
Elizabeth Fairleigh
thE Connection, Inc.
404.874.4562
EConnection@comcast.net
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