Whole Foods Market Signs Multimillion Dollar Deal with Broadwing
Leading Food Retailer Turns to Broadwing for Nationwide Connectivity Needs
AUSTIN, TEXAS – February 3, 2003 – The integrated communications leader Broadwing Communications, a wholly owned subsidiary of Broadwing Inc. (NYSE: BRW), today announced a three-year, multimillion-dollar agreement with Whole Foods Market® (NASDAQ: WFMI), the world’s largest natural and organic foods supermarket.
Broadwing is providing Whole Foods Market with a national data network connecting its more than 160 locations across the nation. The network is comprised of Broadwing’s award-winning IP network. Whole Foods Market will be utilizing Broadwing’s services to transmit business-related information from all of its remote locations to its Austin, Texas headquarters.
“Broadwing’s nationwide capacity, network reliability and competitive cost were significant factors influencing our choice of providers,” said Douglas Korte, director of Whole Foods Market’s Technical Services Group. “Broadwing’s leading SLAs, committed account team, and superior ongoing care and support placed them ahead of the competition.”
Bob Shingler, president, Broadwing Communications, said, “Our high performance network and diverse suite of products represent a strong value proposition for industry leaders like Whole Foods Market. We are delighted that Whole Foods Market has selected Broadwing, and we look forward to our relationship with them.”
Broadwing’s award-winning IP network architecture serves multiple locations from a single originating hub. Customer’s information runs over a world-class, all-optical, switched network, ensuring a fast, reliable, and flexible service. Broadwing’s IP services are available as a network-based VPN or a customer premise equipment-based VPN platform.
About Broadwing
Broadwing Inc. (NYSE: BRW) is an integrated communications company comprised of Broadwing Communications and Cincinnati Bell. Broadwing Communications leads the industry as the world’s first intelligent, all-optical, switched network provider and offers businesses nationwide a competitive advantage by providing data, voice and Internet solutions that are flexible, reliable and innovative on its 18,500-mile optical network and its award-winning IP backbone. Cincinnati Bell is one of the nation’s most respected and best performing local exchange and wireless providers with a legacy of unparalleled customer service excellence and financial strength. The company was recently ranked number one in customer satisfaction, for the second year in a row, by J.D. Power and Associates for local residential telephone service and residential long distance among mainstream users and received the number one ranking in wireless customer satisfaction in its Cincinnati market. Cincinnati Bell provides a wide range of telecommunications products and services to residential and business customers in Ohio, Kentucky and Indiana. Broadwing Inc. is headquartered in Cincinnati, Ohio. For more information, visit www.broadwing.com.
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