Performics Rings Up a Record Year in 2002
Affiliate Marketing and Search Marketing Programs Fuel Dramatic Growth
CHICAGO - February 3, 2003 - Performics, a performance-based online marketing services company, today announced record growth in its online marketing programs for catalogers, retailers and other direct marketers. Performics grew its affiliate marketing programs by 214 percent and its search marketing programs by 102 percent in 2002.
"Performics continues to grow its client base of blue chip retailers and catalogers, and our clients` programs continue to produce more results and grow in scope," said Jamie Crouthamel, CEO of Performics. "At a time when industry spending is down, our ability to optimize and grow affiliate marketing and search marketing programs helped us attract new clients and grow existing accounts. Our comprehensive approach to performance-based online marketing is unmatched."
Performics generated more than 4 million e-commerce transactions in 2002 for its retail, catalog and other direct marketing clients, up from 1.8 million in 2001. A combination of new account acquisition and growth in sales volume from existing client programs accounted for Performics` continued overall growth.
Performics added 63 new performance-based online marketing programs in 2002 and increased staff by more than 20 percent. In the fourth quarter alone, Performics added several top-tier brands to its roster of blue-chip clients, including CompUSA, Kohl`s, RedEnvelope and Wilsons Leather.
"Performics has a proven track record of delivering results for Blair.com," said Jeffrey H. Parnell, Vice President/General Manager of E-Commerce for Blair Corporation, a long-term Performics` client." In the world of affiliate marketing, the Performics team brings an extremely comprehensive approach to account management. We`ve seen significant growth in sales through Performics` active recruitment of affiliates and the integration with our search-marketing efforts. Performance-based marketing is an important component of Blair`s customer acquisition strategy."
ABOUT PERFORMICS:
Performics acquires customers for retailers, catalogers and other direct marketers with performance-based online marketing services. Performics provides comprehensive distribution through affiliate marketing, search marketing and permission-based e-mail programs. The company offers retailers, catalogers and other direct marketers a distinctive mix of active account management, advanced market expertise and proprietary tracking technology. Performics develops and implements customized programs that enable clients to acquire and reacquire online customers while only paying for a predetermined sale or action. Performics` interests are squarely aligned financially and strategically with both its marketers and its distribution partners.
Performics` clients include: America Online, Blair Corp., Bose, CompUSA, Eddie Bauer, Kohl`s, Palm, PC Connection, RedEnvelope, Spiegel, Verizon Wireless, and more than 180 others. For additional information, please visit www.performics.com.
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