TraceGuard™ V2.5 tracking and supply chain integrity system provides RFID and barcode users unit level tracking beyond traditional pick, pack and shipping operations
Boston, Mass., September 9, 2003 – GenuOne, a leading provider of value chain security systems, today announced the immediate availability of TraceGuard™ Release V2.5. The latest release of TraceGuard, an industrial-strength product tracking software application and database system, includes support for data from major RFID tags and readers. This enables companies to capture and manage high-volume transactions from RFID and other tagging technologies, such as barcodes, at the product unit level, often within existing network infrastructures. Through client-driven data management tools, TraceGuard provides companies unprecedented value chain visibility, integrity and security.
TraceGuard is unique because it connects suppliers, manufacturers, distributors, retailers and service centers within one central web-based networked platform. Using data from RFID tags, as well as barcodes and other tagging technologies such as covert inks, TraceGuard captures, monitors, and provides visibility into product movement along the entire corporate value chain and product lifecycle while interoperating with a client`s existing enterprise applications, including ERP, WMS and inventory management systems. As a result, TraceGuard provides enterprises with unit-level inventory control, streamlined location and recovery of non-conforming product, gray market control, anti-counterfeiting, real-time visibility into product movements and warranty fraud detection.
"Based upon our pragmatic experience working with Fortune 500 customers, we see companies using a mix of RFID tags and conventional barcodes within their operations for the next several years," said John Murphy, Director, TraceGuard™. "In order to successfully and cost-effectively benefit from these hybrid environments, they will require a real-time data management infrastructure for high-volume product unit-level transactions regardless of the source of data. TraceGuard was purpose-built to provide this infrastructure, is proven in the marketplace, and now allows customers to integrate low-cost Auto-ID technology into product tracking solutions as it makes sense for their business."
The TraceGuard system can be deployed in the form of local applications linked to a central server or as a thin, modular, web- or server-based application that requires no major costs or adjustments to expand value chain coverage to suppliers, manufacturers, distribution, and retail and returns partners.
TraceGuard is based on a high-performance flexible "transactional engine" which provides all of the core functionality, including:
oTransaction switching and routing
oBusiness and data rule management
oUser role management
oData management
oInput and output control (I/O nodes include – scanners, readers, printers, coders, data feeds, live data interfaces, production line sensors and controls)
oUser interface (including industrial interfaces)
For a specific application, TraceGuard is customized by defining specific configurations and extensions including application-specific data fields, user roles and permissions, business and data integrity rules, network and input-output node configuration. This customization is based upon a client`s specific existing workflows, providing an easy-to-adopt integration platform.
TraceGuard manages a network of nodes for input, output, transactions and data management. This allows for great flexibility in both customizing TraceGuard for a specific installation and in dynamically enhancing and updating the system as the customer`s configuration and needs change.
TraceGuard provides a "starter kit" of standard functionality for Mark, Pack, Ship, Service and Inquire, which represent the best practices for trace and track applications. Integrators use the TraceGuard ToolKit to customize and configure TraceGuard to meet the specific client`s needs.
"The current release of TraceGuard is a major achievement for GenuOne and reinforces our commitment to deliver scalable software applications for the Auto-ID industry`s emerging needs. After a year of market research and client interaction, we are confident that we have created an extremely unique software platform, which will fill a significant void in the infrastructure, data management and transactional needs of a RFID platform," said Jeffrey Unger, Chief Executive Officer, GenuOne.
The TraceGuard application is currently in commercial use in a number of large multi-national corporations in various industries including consumer products, footwear and apparel, sporting goods, electronics and luxury goods.
About GenuOne
GenuOne provides value chain security to the world`s leading corporations. Our anti-diversion, counterfeit deterrence, and Internet-based brand protection solutions are full-featured, industrial systems that are designed to meet growing functional and performance needs. Every implementation consists of a flexible combination of web- and network-based software applications, a variety of tagging platforms, and operations-savvy professional services. GenuOne`s Global 2000 client base includes corporations in the pharmaceutical/biotech, high tech, luxury goods, tobacco, and apparel industries, as well as the U.S. Federal Government.
For clients interested in learning more about GenuOne products:
info@genuone.com
US 1-866-GenuOne
www.genuone.com
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