AuctionWatch Launches Customer Manager; A Powerful CRM Service Designed Specifically for Small Businesses
Newest Addition to The Company’s Integrated Suite of Online Sales Management Services
SAN BRUNO, Calif. (February 4, 2003) -- AuctionWatch (www.auctionwatch.com), a leading provider of online sales management solutions, today launched Customer Manager, a new service that provides powerful email automation and customer relationship management for small businesses. Customer Manager is offered in addition to the company’s leading online sales management services and Asset Remarketing Services.
Customer Manager is a robust email management service coupled with a personal database that stores a businesses complete customer, transaction and email communication history. Business that use Customer Manager become more efficient by being able to quickly identify and communicate with customers and reduce the time spent managing a high volume of email.
“Smart businesses know that effectively managing customer relationships is critical to success,” said Rodrigo Sales, CEO of AuctionWatch. “Until now, most small businesses were dependent on free Web mail services or email that came with their ISP to manage their business relationships. Our new Customer Manager service delivers powerful customer communications automation and management at an affordable price.”
*Unique “Transaction-Centric” Communications
Customer Manager’s transaction-centric approach is unique in the industry. The service enables any business to easily view a customer’s transaction history or see all communications associated with a particular transaction with one click. Additionally, Customer Manager allows any business to set up filters, sort all email into prioritized inboxes and easily respond using a customized template. Plus, businesses can easily create a list of customers for email marketing purposes.
“Email communication is the dominant customer touch point in ecommerce for small businesses,” said Rob Rosenthal, senior analyst at IDC. “However, there aren’t many small business CRM solutions that can help manage customer communications. Small businesses don’t need a CRM system designed for an enterprise sales organization; they need a CRM service that is centered on each customer transaction.”
*Big Business Features at a Small Business Price
With powerful search capabilities, Customer Manager allows businesses to query their customer database by name, transaction history or email history, to quickly identify high-value customers. Fully integrated with AuctionWatch Sales Manager, key attributes include: ·Customer history for viewing all transactions and email messages associated with a customer record. ·Customer rating to rate customers for prioritization purposes ·Transaction history to find all email communications and customers linked to a particular transaction ·Custom “notes” to eliminate the need to remember important details. Users can add custom notes to every message. ·Centralized customer database to capture and store every sale, customer and email into a users own personal database. ·It is integrated with sales manager so every listing closed using AuctionWatch’s Sales Manager is automatically imported into Customer Manager.
The email management features streamlines communication so businesses can spend more time selling and less time responding to email. For example: ·Filters and inboxes are used to organize incoming messages into prioritized inboxes. Easy-to-use filters helps separate marketplace notifications, payment notifications, and the many different types of customer inquiries in a flash.
·Responses and response templates are used to save time by pre-formatting responses to frequently asked questions. Responses can also be used to categorize messages for effective storage and for quick searches. ·Also, Post Sale Alerts can automatically recognize and record payments.
Many sellers feel constrained using free email accounts or the email tools that come bundled with their computer. Customer Manager helps businesses become more efficient by optimizing customer workflow. This is done by providing users: ·A response oriented view. With filters and inboxes, email can be automatically sorted and view messaged depending on the response action required. ·Multiple e-mail addresses per customer. Customers often have more than one e-mail address, making it difficult to associate the customer with their transaction. Customer Manager enables a single customer to be associated with multiple e-mail addresses to eliminate confusion. ·Opt-in management to manage opt-in lists for protection against unsolicited commercial email. ·Follow-up tracking to avoid accidentally missing the opportunity to respond to customers. ·No mailbox storage limits. ·Protection against SPAM and viruses. Leading SPAM and virus protectors are used to ensure nobody is bogged down with unproductive e-mail. ·Efficient query engine capabilities. Items can be searched by item, buyer, subject, email address or any parameter that you choose. ·Availability 24 x 7, anywhere from any Web browser.
Customer Manager pricing plans start as low as $3.95 per month. For more information about AuctionWatch’s Customer Management services, please visit http://www.auctionwatch.com or call 650.808.5800.
About AuctionWatch
AuctionWatch enables businesses of all sizes to leverage the distribution potential of the Internet through its suite of sales management services and full-service asset remarketing solutions. The company helps businesses efficiently promote, sell, and distribute their products online by automating and managing every element of the online sales process including, inventory management, online store creation, merchandise placement on both fixed price and auction marketplaces, customer communication, and order fulfillment.
AuctionWatch was founded in January 1999 and is a leading player in the online sales management space. Each month, tens of thousands of small businesses utilize AuctionWatch`s comprehensive sales management solutions to sell nearly $50MM of merchandise on both their own branded stores as well as the Web`s leading marketplaces. The company is privately held and is headquartered in Silicon Valley with offices in Eastern Europe. ###
Alison Wellington-Toth
Wellington Toth Public Relations
650.558.0927 office
650.544.5719 cell
208.445.8082 efax
420 Williams Place
San Mateo, CA 94401
alison@wellington-toth.com
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