NETLEDGER NAMES NEW VICE PRESIDENT OF MARKETING
Tara Ryan joins NetLedger from Deloitte Consulting
San Mateo, Calif., February 7, 2003 - NetLedger, Inc., makers of Oracle(r)
Small Business Suite, today announced a major step in its aggressive move
to build brand awareness and support the rapid growth of sales by bringing
on board Tara Ryan as vice president of marketing. At NetLedger, Ms. Ryan
will lead the company`s brand development, lead generation, product marketing,
and corporate communications to further increase the visibility and awareness
of the company`s award-winning products including Oracle Small Business
Suite and NetSuite(tm). The Oracle Small Business Suite name is used under
license from Oracle Corporation (NASDAQ: ORCL).
"We are very excited to have someone of Tara`s experience, capability and
integrity join our team," said Zach Nelson, president of NetLedger. "Her
proven capabilities will make our selling efforts in the small and medium
market segment even more successful."
Ms. Ryan brings to NetLedger extensive experience spanning more than 10
years in the advertising, marketing and branding of technology companies.
Ms. Ryan joins NetLedger from Deloitte Consulting, where she was director
of worldwide marketing. While at Deloitte Consulting, Ms. Ryan successfully
launched global marketing campaigns, and developed alliances with companies
such as SAP, Hewlett-Packard, IBM, PeopleSoft, Oracle and Seibel. Prior
to Deloitte Consulting she was vice president of worldwide marketing at
Commerce One, where she was responsible for all marketing initiatives and
created innovative marketing and PR campaigns, which led to Commerce One`s
position as the number one Internet marketplace. Before that Ms. Ryan
spent three years as vice president of worldwide marketing at Network Associates.
While at Network Associates, she developed creative marketing campaigns
and was the driving marketing force behind McAfee.com`s successful IPO.
She also held various marketing positions at Oracle Corp.
Ms. Ryan holds a B.A. in history from the University of California at Los
Angeles and is a regular participant in industry associations such as the
International Advertising Association, Business Marketing Association and
Direct Marketing Association. She is a regular speaker and lecturer on
branding for international business and software marketing.
Delivered as online services, NetLedger`s products enable companies to
manage all key business processes in a single, integrated system. There
is no hardware to procure, no large, up-front license fee, no maintenance
fees associated with hardware or software, and no complex set-ups. Since
NetLedger`s first online application launch in 1999, the company has surpassed
the 6,000-customer milestone, making it the leading provider of integrated
online ERP/CRM application services for small and mid-sized businesses.
About NetLedger, Inc.
Founded in 1998, NetLedger, Inc. is a leading provider of ERP and CRM application software for small and mid-sized businesses. In addition to NetLedger(tm)
Advanced Accounting, NetCRM(tm), and NetSuite(tm), NetLedger`s products
also include Oracle Small Business Suite, which has won many prestigious
industry awards, such as the PC Magazine Editors` Choice Awards in 2001
and 2002; PC World Best Bets 2001; PC World 2001 World Class Award; Forbes.com`s
Best of the Web 2001 and 2002; and Upside Hot 100 2002. Recently NetLedger`s
NetSuite has won five stars out of five from PC Magazine. NetLedger also
provides enhanced, integrated solutions through its strategic partnerships
including Yahoo! Inc. (Nasdaq: YHOO), Paytrust, and Innovative Merchant
Solutions. The company currently has more than 6,000 companies using its
products and the company`s investors include Larry Ellison, StarVest Partners
L.P., ADP and PaineWebber. For more information about NetLedger visit www.netledger.com.
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