Bluefly’s sales double in August, following a 43% increase in July

August sales at New York-based Bluefly Inc., an Internet retailer of designer fashions at discount prices at bluefly.com, nearly doubled over August 2000, to $2.07 million from $1.05 million, following a 43% increase in July to $1.68 million from $1.17 million in July 2000, the company announced today.

``The weak retail environment has created many off-price buying opportunities in the marketplace. We believe our selection of merchandise has never been better, and we are encouraged by the fact that September sales for the first three weeks of the month are approximately 45% ahead of last year`s numbers,`` said Ken Seiff, CEO of Bluefly.

Bluefly expects to release third quarter financial results by Oct. 31. Bluefly sells products from over 450 designers and offers a 90-day money back guarantee.