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News Stories Tuesday, September 25, 2001   
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Buy.com redesigns its web site and starts a contest


Aliso Viejo, CA-based Buy.com Inc. has revamped its web site and launched a contest to draw customers to the new site. Buy.com says its new design revolves around an easy-to-navigate user interface that will simplify the buying process, allowing customers to select from buy.com`s large selection of name brand electronics, movies, music and computer hardware and software, quickly and easily.

Buy.com is also instituting a “Price Mistake of the Day” feature that will highlight exceptional bargains and will offer a "Low Price Guarantee," in which the company will match many online competitors` prices if the buy.com price is not already lower.

The company also announced a $5,000 buy.com shopping spree contest that will run through the middle of October.

"We want to give our customers the best deals on the Internet, "said Robert R. Price, president of buy.com. "Our new website and marketing campaign communicate our intention of making buy.com the number one choice for online shoppers for everything from computer hardware to DVDs."

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