Users of the My Virtual Model feature at LandsEnd.com increased their likelihood to buy by 26% and their average order by 13%, a study conducted by Lands’ End Inc. and My Virtual Model Inc. concludes. The study analyzed transactions between November and April, with the data coming from Lands’ End’s server logs.
"We're pleased our customers have made the My Virtual Model Dressing Room one of the most-used features on our web site," said Bill Bass, senior vice president, e-commerce, Lands' End. "We first introduced My Virtual Model technology as a customer service feature to improve the online shopping experience. The main goal was not to increase sales. But, these new findings prove it's not only been a great feature our customers value, it's also produced valuable returns for the company."
Consumers have created more than 3 million My Virtual Model models on the web sites of Lands' End, Limited Too, Lane Bryant Stores and Nutri/System. Customers who are deploying the technology include Duck Head, FUBU, Maxim Online, Orvis, Sympatico-Lycos Inc. and WeddingChannel.com.
Back...
