Amazon sets up an individual store for each customer

Since the rise of Internet shopping, the ultimate quest has been personalization. Amazon is now taking everything it knows from each customer’s visit and placing it on the shopper’s own tab that will appear at Amazon.com when the customer returns. Called “Your Store,” the tab will contain content based on past purchases, products the customer has previously rated and areas of the site that the customer has previously marked as favorites. The tabs will contain information from each area of Amazon that the customer has visited.

“At Amazon.com we’ve always worked to put the customer at the center of his or her own shopping universe,” said Jeff Bezos, founder and CEO. “Your Store helps each customer find and discover items they might not have been able to find any other way.”

Customers will control their own sections and can add or delete favorite areas. Your Store also offers customers access to personalization and community features available to Amazon.com customers, including:
Your Recommendations – personalized recommendations based on customers’ previous purchases, ratings and items they have indicated they own.
New for You – personalized suggestions for everything new at Amazon.com.
Page You Made – a feature that helps customers keep track of items they’ve recently viewed and helps them find related items that might be of interest.
Friends & Favorites – a service that puts customers in touch with opinions and information gathered from reviews, recommendations and opinions from their favorite people in the Amazon.com community.