CNN/Sports Illustrated to open sports store at CNNSI.com
CNNSI.com, an online sports site from CNN and Sports Illustrated, is launching a sports store that will feature team and league licensed merchandise for every NFL, MLB, NBA, NHL team, over 30 NASCAR drivers, 170 colleges and universities and the Salt Lake 2002 Winter Olympics. The store will also offer what it calls CustomFan products, which allow fans to design their own licensed apparel online.
FanBuzz, a provider of team and league licensed e-commerce solutions, will develop and operate the CNNSI.com TeamStore.
"FanBuzz pioneered the concept of leveraging online sports content to drive e-commerce transactions," said Scott Killian, CEO of FanBuzz, Inc. "The new CNNSI.com TeamStore extends our e-commerce partnerships to include three of the top five sports web sites as rated by Media Metrix."
FanBuzz, Inc powers the official online stores for ESPN, the Salt Lake 2002 Olympic Winter Games and numerous professional sports teams, leagues and colleges.
Back...
