81% of small businesses will use e-mail to promote Mother’s Day sales
Eighty-one percent of small businesses polled by Constant Contact, an e-mail marketing service, say they plan to promote their Mother’s Day offerings using e-mail.
Online marketing ranked second as the most popular way to promote Mother’s Day, with 42% of retailers saying they will use web-based marketing, followed by flyers (25%), direct mail (23%) and print, broadcasting and radio advertising (21%).
Seventy-eight percent said they expect more online shopping this year and the majority said they are using online marketing to capture a greater share of the sales, according to Constant Contact.
Seventy-six percent of those surveyed said Mother’s Day sales are important to their yearly earnings and why 75% said they are planning special promotions around the event.
Constant Contact based the report on responses from nearly 500 small businesses.
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