Web analytics are moving from the web site to the web route
Web retailers will soon be adding a new type of analytics to their e-commerce platform – route technology analytics. With conventional analytics, retailers use sophisticated software, mathematical calculations and algorithms to measure site traffic, sales conversion and other metrics. But equally important is using route technology analytics to spot and fix the problems that lead to network failure and site downtime.
On average, the information management and communications network causes 15% of all problems resulting in downtime at companies with more than $1 billion in annual sales, says Forrester Research. However, only 2% are caused by actual networking hardware failures: The other 13% are due to different issues such as human error, unmanaged changes, various network misconfigurations, routing failures, and problems with networking software, Forrester says.
But route analytics technologies map information traffic flow on IP-based networks and promise improvements in the troubleshooting process by uncovering the root cause of a large part of the remaining 13% of these problems.
Route analytics technologies fit in well with the trend toward service delivery automation and internally developed and maintained information technology, says Thomas Mendel, Forrester analyst. He predicts route analytics technologies will become an integral part of any network management system deployed at Global 1000 companies by 2008.
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