Arrangement Gives Participating Advertisers Expanded Access to Consumers across the Internet
CHICAGO--Sept. 17, 2003--CoolSavings, Inc. (OTCBB:CSAV), an online direct marketing and media company that provides smarter solutions to connect marketers to their target consumers, has announced the continued expansion of the CoolSavings Marketing Network, its Internet-based coupon network, through a recent distribution agreement with iVillage Inc. (Nasdaq:IVIL), a leading women`s media company.
As a result of this agreement, iVillage members searching for coupons will have access to the CoolSavings Marketing Network to find a variety of savings opportunities from leading consumer packaged goods marketers such as GlaxoSmithKline, 3M, Unilever, Land O`Lakes, and Wyeth Pharmaceuticals. The CoolSavings Marketing Network page is customized to welcome iVillage users who, once there, are able to print coupon offers quickly and easily from their own home or office printers. iVillage joins more than 40 CoolSavings Marketing Network distribution partners such as Knight Ridder, Hollinger International, The Weather Channel, allrecipes.com, and Yahoo!.
"CoolSavings` agreement with iVillage is a natural fit," said Matthew Moog, President and CEO of CoolSavings. "Both companies have a strong female member base and provide content and services to help women get the most out of their busy lifestyles. Through the CoolSavings Marketing Network, CoolSavings and iVillage can now extend the value our companies bring to these consumers by delivering valuable, name-brand printable coupon offers to the millions of iVillage visitors."
In addition to providing the ability to distribute coupon offers across top sites on the Internet, the CoolSavings Marketing Network enables marketers to take advantage of capabilities not possible through traditional print coupons. For instance, through advanced tracking capabilities, marketers can track both coupon prints and redemption to individual users who register for CSMN, and receive demographic profiles of these consumers.
"Through this collaboration with CoolSavings, we are leveraging the power of the Internet to provide iVillage visitors with highly desirable savings opportunities in an accessible, easy-to-use way," said Douglas W. McCormick, Chairman and CEO, iVillage Inc. "This move not only adds revenue for iVillage, it also creates additional choices and value for our members."
Launched in 2002, the CoolSavings Marketing Network has partnerships with leading newspaper, portal and content sites to deliver high-quality promotional offers to a large and ever-growing number of consumers who are looking beyond their newspaper FSIs for coupons.
About iVillage Inc.
Established in 1995 and headquartered in New York City, iVillage Inc. (Nasdaq: IVIL) is recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage.com members for relevant information and services. Membership to iVillage.com is free and provides features such as personal homepages, message boards and other community tools.
Average monthly page views for the iVillage Network of Web sites totaled nearly 365 million for the quarter ended June 30, 2003. In August 2003, according to comScore Media Metrix, iVillage ranked 29th among the top 100 Web and Digital Media properties with more than 15 million unique visitors in the United States and had an average reach of more than 10% of the total online population. Also according to comScore Media Metrix, during this period visitors returned an average of more than 3 times per month.
About CoolSavings
CoolSavings is an online direct marketing and media company that provides smarter solutions to help marketers reach their target consumers. Combining a broad distribution network, sophisticated analytics and proprietary technology, CoolSavings enables a wide variety of advertisers to identify and engage their best customers using highly targeted services such as printable couponing, lead generation, e-mail, category newsletters, direct mail and product sampling. CoolSavings` popular consumer savings destination, coolsavings.com, is ranked the #1 coupon site on the Internet by Nielsen NetRatings.(a) As of June 2003, more than 28 million U.S. households have registered with the CoolSavings service, with nearly 12 million users active in the last 12 months.
(a) Nielsen/NetRatings, May 2003.
CoolSavings is a registered trademark of CoolSavings, Inc. Other product and company names herein may be trademarks of their respective owners.
Cautionary Note Regarding Forward-Looking Statements
Statements in this press release regarding CoolSavings` business that are not historical facts are forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including the statements under "Business Outlook" and other statements regarding the Company`s expectations, beliefs, hopes, intentions or strategies. Where possible, such forward-looking statements have been identified by use of words such as "project", "target," "forecast," "believe," "expects," and similar expressions. Known and unknown risks, uncertainties and other factors, both general and specific to the matters discussed in this press release, may cause CoolSavings` actual results and performance to differ materially from the future results and performance expressed in, or implied by, such forward-looking statements. These risks, uncertainties, and other factors include, without limitation, the Company`s ability to obtain additional debt and/or equity financing, the uncertainties related to CoolSavings` unproven business model in a rapidly evolving marketplace, and CoolSavings` ability to protect its patents, trademarks and propriety rights. For further discussion of some of the risks, uncertainties and other factors which could cause actual results and performance to differ from those expressed in, or implied by, the forward-looking statements, see "Risk Factors" in CoolSavings` Form 10-K for the year ended December 31, 2002, as filed with the SEC. Except as expressly required by the federal securities laws, CoolSavings undertakes no obligation to update or revise any forward-looking statements as a result of new information, future events or developments, changed circumstances, or any other reason.
CONTACT:
CoolSavings, Inc.
Melissa Rabin, 312-224-5153
melissa@coolsavings.com
Kupper Parker Communications
Mary Sawyer, 314-290-2047
msawyer@kupperparker.com
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