 |
|
|
 |
 |
Monday, February 4, 2008 |
  |
OneCommand Launches Next-Generation Mobile Marketing Campaigns for Auto Dealers: Real-Time, Two-Way Interaction Enables Communication with Customers Anytime, Anywhere
CINCINNATI, OH, January 21, 2008--OneCommand, (www.CallCommand.com/One),
formerly known as CallCommand, today announced the release of two-way, interactive mobile
marketing for auto dealers, allowing customers to receive and respond to mobile messaging (text,
email and cell phone) in real-time, and have the system automatically return in kind. Powered by the
recently announced OneConnect platform, OneConnect Mobile enables the delivery of relevant
content in real-time across wireless mobile communication channels ¨C including text (SMS), and
mobile email (MMS).
"There are more active mobile phones in North America than there are people. As the
mobile experience expands and mobile commerce capabilities become desirable, the need for
robust, real-time, bi-directional transactional capabilities between dealers and their customers has
not only increased, but become very apparent. We are thrilled to be the first to bring this exciting set
of mobile capabilities to our dealers and will continue in the future to invest in the very latest in
technology that engages customers through full and rich communications," commented Al
Babbington, CallCommand CEO.
OneConnect Mobile is built into OneCommand`s new technology platform OneConnect,
which arms auto dealers with a complete suite of simple and easy-to-use customer communication
tools, enabling the design and execution of powerful and effective multi-channel marketing
campaigns within seconds. OneConnect Mobile enriches marketing campaigns by enabling real-time
two-way communication between a dealership and its customers in several ways:
Service Reminders: a dealership can automatically send text messages to their customers to
remind them of their upcoming service appointment. If the time is no longer convenient, the
customer can request via a simple text message to reschedule, triggering the system to
automatically return a message asking when the next most convenient time may be. The
customer texts back a time, the dealership is notified and as a result the appointment is
rescheduled.
On-the-Lot Marketing: Customers visiting a dealer¡¯s lot after hours can text for more
information regarding a vehicle or the dealership itself and have the system automatically
respond with a text description, color ¡°brochure¡± of the vehicle or even video. The system
also offers the customer the ability to request this same information be sent to them in email,
thereby capturing and reporting to the dealership both the customers¡¯ phone number and
email address for follow up.
Newspaper ads: Dealers can enrich their newspaper ad campaigns by including wording in
their ads telling the reader to text for more information and the same process is then followed
as above.
Customer Satisfaction Surveys: After vehicle purchase or service a text message can be
sent asking if the customer is satisfied and to please text "Yes" or "No". If the customer
responds "No" the system responds and asks the customer if they would like to speak to a
manager. If the customer responds with a "Yes", the system automatically connects a phone
call between the customer and the dealership to quickly head off any customer service
issues.
"In today`s cluttered marketing environment retailers must connect to individual consumers at
the right time and in a place where that customer is most receptive to the message. OneConnect`s
mobile marketing tool enables dealers to build or augment their customer databases of contact
information and preferences while allowing the dealer to interact directly with consumers on a twoway
basis and in a more personalized manner," Babbington said.
OneCommand`s OneConnect and OneConnect Mobile will be demonstrated at the 2008
NADA Conference and Exposition in San Francisco, CA, February 9-12. Visit booth #1559W for
more information.
About OneCommand (www.callcommand.com/one)
OneCommand is a leading provider of integrated and automated, personalized communications
designed to stream line work-flow, reduce marketing expense and generate superior customer
response. Focusing on the delivery of the right message, at the right time, and through the right
channel, OneCommand has rapidly expanded its market penetration by helping its clients to realize
significant improvements in loyalty and retention, frequency of visit and overall profitability. In 2007
the Company delivered over 100 hundred million personalized communications on behalf of over
4000 clients throughout North America.
OneCommand`s proven, web-based Relationship Marketing Solutions enable customers to leverage
the power of their voice through a multitude of channels, including voice messaging, mobile
messaging, e-mail marketing, live call center services, direct mail and a variety of two-way
communication streams. By providing a seamless solution for communication from shop to buy to
service and repurchase, OneCommand offers the opportunity to coordinate a unified message to
customers. This approach paired with custom automation of timely, relevant and consistent
communications has led to significant reductions in marketing expense and even greater
improvements in the customer experience. For more information call 1.800.814.6820, email
lleugers@callcommand.com or visit www.callcommand.com/One.
Back...
|
|
 |
|
