B2B e-marketplace Allows Designers to Review and Purchase
Materials, Manage Projects and Inventories Online
CAMBRIDGE, Mass., February 10, 2002 - ATG (Art Technology Group, Inc., Nasdaq: ARTG), a leading developer of online marketing, sales, and service applications for global consumer-facing organizations, today announced that Tapestria, a division of Hunter Douglas and the first international e-marketplace for fine interior fabrics and area rugs, has successfully re-launched the Tapestria.com B2B site on the ATG Relationship Management Platform.
Formed by the Hunter Douglas Group in early 2000 and initially launched in 2001 as a pure-play Internet marketplace that consolidated a number of fabric and rug manufacturers from around the world, Tapestria provides a cutting-edge trade resource for interior fabrics and area rugs that radically improves the selection, service and pricing the design community can receive. Tapestria selected ATG for its open platform and customer-focused features like personalization.
Leveraging the capabilities of the ATG Relationship Management Platform, Tapestria is able to offer a trade sampling service that allows designers to review fabrics and rugs at no cost, using an innovative "zoom" feature that focuses on the fiber itself. The site also enables customer self-service with features such as online inventory checks, fabric reservations, order tracking and the ability to organize fabrics and rugs for each design project.
"This was a visionary new concept for the interior design industry and one that required a powerful yet flexible technology platform," said Rocco Esposito, CTO, Hunter Douglas. "ATG allowed us to create a site that gives our designers both the visual and back-end tools they require to manage and complete their respective projects."
Initially targeted toward individual designers, the re-launched site services the hospitality space as well as a number of fabric mills around the world. In addition, Tapestria plans to expand its business in 2003 to allow designers to order fabrics and have items custom designed. The company also intends to expand the use of ATG`s personalization features, customizing individual pages and targeting specific information to users based on their project needs.
"The fabric and rug industry is a unique market in that there is such a tangible visual aspect to the process of selecting product," said Victor Cheng, senior director of product marketing, ATG. "That Tapestria has been able to create an environment that links so many buyers and sellers without sacrificing any aspect of the design process is a testament to their expertise as well as the power and flexibility of the ATG platform."
About ATG
ATG (Art Technology Group, Inc.) is a leading developer of online marketing, sales, and service solutions for global consumer-facing organizations. Customers around the globe rely on ATG for frontline applications that enhance and improve the entire customer lifecycle experience. Deployed on the industry`s most popular application servers, ATG`s application suites for e-commerce, portals, and relationship management are ideal for integrating online initiatives across the enterprise.
Today, ATG has delivered online solutions to blue-chip companies worldwide including Aetna Services, Alcatel, American Airlines, Barclays Global Investors, Best Buy, BMG Direct, Eastman Kodak, Ford Motor Credit, HSBC, J.Crew, Sun Microsystems, Walgreens, and WellsFargo. The company is headquartered in Cambridge, Massachusetts, with additional locations throughout North America, Europe, and Asia. For more information about ATG, please visit our Web site at www.atg.com.
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( 2003 Art Technology Group, Inc. ATG and Art Technology Group are registered trademarks of Art Technology Group, Inc. All other product names, service marks, and trademarks mentioned herein are trademarks of their respective owners.
This press release contains forward-looking statements for purposes of the safe harbor provisions under The Private Securities Litigation Reform Act of 1995. These statements involve known and unknown risks and uncertainties that may cause ATG`s actual results, levels of activity, performance or achievements to be materially different from any future results, levels of activity, performance or achievements expressed or implied by such forward-looking statements. Important risk factors affecting ATG`s business generally may be found in their periodic reports and registration statements filed with the Securities and Exchange Commission at www.sec.gov. Risk factors related to the subject matter of this press release include the possibility that the ATG product deployment will not be successful, on time or significantly enhance the user`s Internet experience or handle user volumes; the need to adapt to rapid changes so products do not become obsolete; the possibility of errors in ATG`s software products; the possibility that the solution will not make customer implementations faster or more flexible or permit the customer to meet its customer-facing or infrastructure requirements; and the risks and costs of intellectual property litigation. ATG undertakes no obligation to update any of the forward-looking statements after the date of this press release.
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