Multimedia Live’s Intelligent Imaging™ Service Integrates the TrueSpectra Image Server to Improve Merchandising Capabilities of E-Commerce Websites
Intelligent Imaging Enables Online Retailers to Customize Images On The Fly, Increasing Sales, Cutting Costs, and Improving the User Experience
Petaluma and San Mateo, CA – February 11, 2003 -- Multimedia Live (MML) (http://www.mmlive.com), the leading developer of e-commerce technology and services for Intelligent Selling™ on the Web and TrueSpectra (http://www.truespectra.com), the leading provider of high-performance server-based imaging solutions, today announced MML’s new Intelligent Imaging™ Service. The Service combines TrueSpectra’s Image Server with MML’s MarketLive™ Intelligent Selling System™ e-commerce application, giving online marketers new merchandising capabilities through easy, fast, and cost-effective automated image production. TrueSpectra Image Server can automatically render a single image in varying sizes and resolutions, add frames or text overlays, and can even incorporate zoom & pan capabilities without requiring extensive image development work. Benefits of the System include greater flexibility in online merchandising options, increased sales, and low cost of implementation.
The Intelligent Imaging Service offers greater merchandising flexibility and an improved customer experience without the usual delays or extra expense of extensive graphical production. The Service gives online merchandisers the freedom to choose how any image will serve them at any time, since they can re-size, crop, or add promotional messaging to any image to suit any particular need. TrueSpectra technology combines a single source image with pre-programmed parameters to generate any number of variations on the fly. Information from the site’s database or from the MarketLive product’s personalization engine can be used to drive image rendering, helping target each customer with the right image. Clients have access to all image parameters through an easy-to-use user interface. Without the Intelligent Imaging service, skilled designers must manually create every variation of every image and these individual files must be loaded onto the Web server.
Some of TrueSpectra’s features are:
• Site managers can set images to display at different sizes and different resolutions, letting one master image do the work of many.
• Text overlay lets you add text over the image itself without altering the master.
• Crop any image to emphasize any part of it.
• Zoom in/out, giving customers up-close views when they want them.
• Create fast-loading thumbnails quickly and easily.
• Automatically optimize the image’s file size for speedy download over any connection.
• Add borders, drop-shadow, or a visual watermark.
• Colorization allows you to use one master image to show the same product in different colors.
"Intelligent Imaging™ gives retailers the ability to vastly extend the usefulness of all their images and use them to enhance their targeted merchandising,” said Ken Burke, Multimedia Live President and CEO. "Combining custom rendered images and data-driven text messaging can be a powerful sales generator, since every image can be instantaneously and cost-effectively customized for every selling situation. This strategically supports Multimedia Live’s overall vision of Intelligent Selling™ by providing clients with yet another tool that helps motivate customers and stimulate them to make a purchase. We`re very pleased to have added these capabilities to our growing family of MarketLive™ components and services."
“We are excited to add a top e-commerce technology provider like Multimedia Live to our growing list of companies offering Image Serving as an integrated part of their solution,” said V. David Watkins, President and CEO of TrueSpectra. “The TrueSpectra Image Server is easy to implement, improves the user experience, reduces image-related development time, and adds great value for MarketLive™ platform users. This superb integration continues to broaden our customer reach and establishes us as the market leader for Image Serving technology.”
About Multimedia Live:
Multimedia Live (http://www.mmlive.com), a pioneer of Intelligent Selling™ online, is a nationally recognized Web technology and design company serving the catalog, direct marketing, retail and dot.com industries. MarketLive™ is Multimedia Live`s enterprise-class, Java™-based rapid e-commerce development application built from the ground up specifically for catalogers, retailers, direct marketers, and manufacturers. The company has over 120 employees working with clients as diverse as General Motors, Washington Mutual, Electronic Arts, Norm Thompson, and Johnston & Murphy Shoes. It was founded in 1995 by entrepreneur Ken Burke and is located in Petaluma, California. Burke is the author of the recently-published book Intelligent Selling: The Art and Science of Selling Online.
About TrueSpectra
TrueSpectra, Inc. is the leading provider of high-performance, server-based imaging solutions. TrueSpectra Image Server is proven to streamline the image publishing and maintenance processes, saving customers time and money with technology based on industry standard HTTP. It easily integrates into existing infrastructures with minimal training. Customers include Fortunoff, Kinko’s, The Ohio State University, and Macy`s, among others. TrueSpectra`s partners include Speedera, Macromedia, Oracle, and Blue Martini Software. For additional information, please visit http://www.truespectra.com.
Contacts:
Peter Loughlin
Multimedia Live
Phone: 707-780-1627
peterl@mmlive.com
Lisa Diamond
TrueSpectra Inc.
Phone: 650-356-2202
lisad@truespectra.com
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