Yaga`s advanced Digital Content Commerce Solution enhances Paymentech`s processing services
SAN FRANCISCO, CA -- Sept 17, 2003 -- Yaga, Inc., the leading provider of advanced payment services for digital content and online businesses, announced today that Paymentech, one of the nation`s leading debit and credit card processors, is now offering Yaga`s Digital Content Commerce Solution to their merchant customers.
Paymentech supports merchants in both brick-and-mortar and cyber storefronts throughout the U.S. and processes transactions in 14 different currencies, including the Euro. The newly formed Yaga-Paymentech relationship provides Paymentech`s online merchants with the technology to easily sell both physical and digital content at the same time, such as news articles, music or software from their websites.
Yaga and Paymentech currently serve many joint clients with their combined technology for digital content commerce in the media and entertainment space. One such client is Tribune Media Services (TMS), the largest syndicate of news, comics and puzzles on the web.
"Pairing the Yaga and Paymentech services enables us to be more flexible and creative in developing new price/packaging options for our digital content," said Fred Kopplow, TMS business development analyst. "The combined solution also enabled us to enter the market quickly."
"Yaga`s Digital Commerce Solution gives our merchants the power to create new revenue by selling their online content," said Kerry A. Kodatt, group executive, Paymentech Corporate Alliances. "It does not require our merchants to purchase any additional equipment, and best of all, it`s a flexible service based on the individual merchant`s needs."
"Paymentech is one of the nation`s leading payment processors, and we are pleased to be partnering with them to offer web-based merchants the power of digital content payments," said Steve Elefant, COO and president of Yaga. "Paymentech has always supplied its merchants with superior products and services. Now with Yaga, they can help merchants create new revenue streams from the direct sale of digital content."
About Paymentech
Privately held Paymentech, L.P. processes more payment transactions than any other company in the U.S. - and more than half of all Internet transactions - for merchants accepting face-to-face, online, catalog and recurring payments. In 2002, Paymentech processed 4.2 billion transactions and $123 billion in bankcard sales in 14 currencies. This end-to-end processor for merchants of all sizes and industries was founded in 1985 and has more than 1,500 employees who office in multiple locations, including the Dallas headquarters; New York; Salem, NH; Tampa, FL; and Tempe, AZ. For more information, please visit www.paymentech.com.
About Yaga
Yaga (www.yaga.com) provides an advanced, hosted ASP platform that addresses emerging revenue and payment infrastructure needs of online businesses. Yaga`s sophisticated payment and accounting application supports micropayments, aggregated billing and stored value accounts while also managing royalty and affiliate accounting. In addition Yaga provides advanced services such as digital rights management (DRM) and content access control to help manage, sell and merchandise digital content, goods and services. Some of Yaga`s customers include Time Magazine (AOL Time Warner), www.time.com, uclick (Andrews McMeel Universal), www.uclick.com, The FeedRoom, www.FeedRoom.com and The Houston Chronicle (Hearst Newspapers), www.chron.com.
Contacts:
Yaga, Inc.
Lisa Flagg
Director, Marketing Communications
lisa@yaga.com
(415) 901-7320
Paymentech
Laura Lambeth
PR Manager
laura.lambeth@paymentech.com
(214) 849-3579
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