Coremetrics & ForeSee Results Forge Strategic Partnership to Integrate Attitudinal & Behavioral Data For Deeper Customer Insight
Businesses Now Able to Combine Data About Customer Satisfaction With Online Behavioral Analysis to Accurately Measure the Impact of Customer Satisfaction on Future Intentions
BURLINGAME, CA and ANN ARBOR, MI – September 22, 2003 – Coremetrics, the leading provider of marketing analytics solutions, and ForeSee Results, leader in online customer satisfaction management, today announced a strategic partnership that offers companies a deeper, more robust understanding of online visitor behavior through the integration of behavioral and attitudinal customer data. Under the terms of the agreement, Coremetrics and ForeSee Results will join forces to integrate their complementary services and provide a solution that enables businesses to gain deeper insight about the website experience for specific user segments, including where visitors go within a web session and why; which aspects of the experience matter most in driving overall satisfaction; and visitor`s intentions including online and offline purchases and future website visits.
Coremetrics was recently named the sole market leader in an industry report on web analytics conducted by Forrester Research, and provides the industry`s only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) Profiles that serve as the foundation for all successful e-business initiatives. ForeSee Results will integrate LIVE Profile data from Coremetrics with ForeSee Results’ in-depth customer satisfaction analysis to provide a solution for helping businesses understand how the online customer experience - such as navigation, search and pricing - impact customer satisfaction and future behaviors such as purchases, returns to the website and referrals. ForeSee Results employs the proven scientific methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), to accurately and reliably predict the impact of the drivers of customer satisfaction online on overall satisfaction, which in turn directly impacts future customer spending and behaviors.
The partnership between Coremetrics and ForeSee Results provides a strategic diagnostic tool to identify which aspects of the web experience matter most to a company’s user segments that hold the greatest economic potential as defined by the LIVE Profile behavioral data, which can be used to guide web initiatives and establish ROI for web investments. Coremetrics will market this new application under the name LIVEsurvey, which complements the company`s suite of LIVEapplications.
“ForeSee Results supplies the insight into customer perspectives that truly complements Coremetrics’ LIVE Profile technology and service offerings,” said Larry Freed, CEO of ForeSee Results. “Our partnership will enable companies to find out why certain site visitor segments visit particular web pages or leave the site at a certain point, and can gain insight into what aspects of the website need improvement to achieve the greatest gains in customer satisfaction, future purchases and site visits. It will help companies take website management to a higher level by linking attitudes and actions in a way that can greatly accelerate their business goals.”
"Coremetrics has established market leadership because we are the only company to provide LIVE Profile data that allows our customers to easily segment groups of visitors based on any number of behavioral variables," said John Squire, vice president of business development at Coremetrics. "LIVEsurvey is yet another example of how Coremetrics LIVE Profiles can fuel analytical and operational applications within the enterprise. This detailed level of user data has enabled us to forge strategic alliances with market leaders like ForeSee Results. By extending LIVE Profiles, our partners are able to easily integrate profile-based, behavioral user segment data to help our joint clients improve profitability."
About ForeSee Results
ForeSee Results is the market leader in online customer satisfaction management and specializes in converting satisfaction data into user-driven web development strategies. Using the methodology of the University of Michigan’s American Customer Satisfaction Index (ACSI), ForeSee Results has developed a model that scientifically quantifies the elements that drive online customer satisfaction and predicts future behaviors such as purchase, return site visits, or recommend. ForeSee Results, a privately held company co-founded by Compuware Corporation and CFI Group, is located in Ann Arbor, Michigan and can also be found on the web at www.foreseeresults.com.
About Coremetrics
Coremetrics is the leading provider of web analytics solutions. The company’s flagship product, Coremetrics Online Analytics 2004, is the industry`s only online marketing analytics platform that captures and stores all customer and visitor clickstream activity to build LIVE (Lifetime Individual Visitor Experience) profiles that serve as the foundation for all successful e-business initiatives. With Coremetrics Online Analytics 2004, online marketers, IT managers, and e-commerce executives are able to attract and convert high value visitors, increase customer lifetime value, and create a multi-channel view of customer behavior. The company services over 150 unique brands online, including AT&T, Bank of America, Columbia House, CompUSA, Eddie Bauer, HPshopping, IBM, Mastercard, Motorola, Neiman Marcus, Victoria`s Secret, Williams-Sonoma, and Wal-Mart. Coremetrics is headquartered in Burlingame, California with offices in Austin, Texas and Portland, Oregon. The company is privately held with funding from Accel Partners and Highland Capital Partners. To learn more about Coremetrics, visit www.coremetrics.com or call 877-721-CORE.
Coremetrics has strongly supported online privacy since its inception. To learn more, visit www.coremetrics.com/privacy.
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