Florida Citrus Company Chooses Industry Leading Enterprise Software Solution to “Juice” Sales
DELRAY BEACH, FL (September 12, 2003) – Ecometry Corporation, the premier supplier of software solutions to the direct commerce industry, today announced that Albritton Fruit, Florida’s oldest family-owned business, has selected the Ecometry Commerce Suite to power their multi-channel operations. In choosing Ecometry, Albritton’s goal is to integrate retail, catalog and on-line activities into one system to enhance customer service and marketing, as well as distribution and fulfillment operations.
Albritton’s General Manager, Colleen Johnson, believes Ecometry will not only improve target marketing and customer service but will reduce mailing costs, resulting in a positive impact on the company’s profits. “We purchased this system to allow us to grow, and we have no where to go but up! With the implementation of Ecometry, I expect to greatly increase our sales due to the new availability of customer information in our database.” Ms. Johnson also noted that Albritton’s customers will benefit from quicker customer service, better product information, up to the minute package status and improved product mix to meet their needs.
John Marrah, president of Ecometry, commented, “We are pleased to team with Albritton Fruit as their multi-channel solution provider. Ecometry ensures that every customer - within all sales channels - receives personalized service throughout the entire buying process. By consolidating all of their operations under Ecometry, Albritton will increase efficiency and strengthen customer relationships.”
About Albritton
Founded in 1880 by Civil War veteran Captain Thomas Albritton, The Albritton Fruit Company has provided quality citrus products for 123 years and ships to consumers and corporate customers throughout the United States, Canada and Europe. The company is based in Sarasota, Florida, and has been helmed by six generations of Albritton family members. In addition to its citrus and juice products, Albritton sells an extensive line of gourmet foods and Florida gifts via its website, catalog and seven retail locations.
About Ecometry
Ecometry is the premier provider of customer focused software solutions for multi-channel direct commerce. Its flagship product, Ecometry Commerce Suite, is a high volume suite of business applications designed to completely automate front-end and back-end operations for multi-channel retailers. Headquartered in Delray Beach, Florida, Ecometry`s client roster of more than 340 companies includes industry leaders such as Nordstrom, Time Life, Brookstone, Zales, Miles Kimball, Hickory Farms, Levenger, Delia`s, Overton`s, Nine West, Coldwater Creek, Coach, Ross-Simons and Urban Outfitters.
Contact:
Charlene Smith
Media Relations
Phone: 561-454-4233
Fax: 561-454-4803
Email: csmith@ecometry.com
Susan Magi
Marketing
Phone: 561-454-4121
Fax: 561-454-4803
Email: smagi@ecometry.com
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