Commission Junction Expands Online Marketing Product and Service Offerings with Launch of Partner Program
SANTA BARBARA, Calif.--Sept. 23, 2003--Spending in online marketing continues to grow faster than in any other media, this year showing a 10 percent increase over last year, according to Jupiter Research. This increased spending has led to a greater demand by marketers for innovative and proven solutions to maximize their total online investment. Commission Junction, providing performance-based online marketing solutions since 1998, unveiled an expanded partner program, called CJ Affinity(TM), offering its clients access to an integrated network of companies providing expertise, resources and best-of-breed solutions for online marketing. Companies already engaged in CJ Affinity include Yahoo! Store, Eyeblaster, Marketleap and Topica.
Speaking today to a capacity crowd at its annual gathering of clients at Commission Junction University in Santa Barbara, Commission Junction president Jeff Pullen said, "Marketing on the Internet continues to evolve. As more funds are directed to online marketing programs, the challenges and opportunities expand. To help our clients maximize the return on their spend, we`re assembling the top solution providers in several areas such as rich media, search engine marketing and email. And that`s just the beginning."
Besides the benefits to its clients, CJ Affinity provides its partners with access to Commission Junction`s extensive and established base of qualified advertisers and publishers where they may achieve new revenue opportunities, increased product exposure and competitive strength. Partner companies participate in one of three partnership categories, each involving a different level of financial, time and resources commitment.
Strategic Alliance -- These partners are industry leaders in commerce, marketing or technology, and are committed to a long-term, integrated relationship.
Preferred Partner -- These partners offer products or services that are complementary to Commission Junction`s online marketing solutions, and will collaborate with Commission Junction on opportunities for product enhancement and education.
Select Partner -- These partners may already share Commission Junction`s client base, and can offer these clients valuable products and services to strengthen their online presence.
About Commission Junction
Commission Junction delivers advanced performance-based online marketing solutions that facilitate strategic relationships between advertisers and publishers, driving accountable results for each client. By publishing performance metrics on advertisers, publishers, and ads within its network and leveraging its own expertise in online marketing through service, education and promotion, Commission Junction creates an open marketplace of low risk and high reward for its clients. The company serves billions of impressions monthly, ranking it among the largest ad networks in the world. Clients include leading online marketers eBay, MSN(R), and USA TODAY. Commission Junction is headquartered in Santa Barbara, Calif., with offices in San Francisco, New York and London. For additional information, visit www.cj.com or call 800-761-1072. Media contact is Alice Khounta, Antenna Group, 415-977-1916, alice@antennagroup.com.
Contact:
Antenna Group (for Commission Junction)
Alice Khounta, 415-977-1916
alice@antennagroup.com
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