EasyAsk Enterprise 9 Delivers Breakthrough Search and Navigation Platform, Driving Intuitive Information Access Across the Enterprise
New Platform Leverages Advanced Linguistic Heritage to Drive Relevant Content to Greater Number of Users
LITTLETON, MASS. - September 22, 2003 - EasyAsk, a market leader in information access software for Global 2000 enterprises, and the only provider of Synchronized Search and Navigation™, today announced EasyAsk Enterprise 9, a powerful platform for unifying all forms of enterprise content and enabling information access across commerce, service and decision support activities. EasyAsk Enterprise 9 delivers the right information quickly, regardless of format or location. Users can be guided through dynamic navigation, or they may use the most advanced natural-language interface to go directly to the content they seek. As a result, EasyAsk Enterprise 9 enhances user satisfaction, improves conversion rates and delivers the power of information-backed decisions to today`s business user.
Intuitive Information Access Across the Enterprise
EasyAsk Enterprise 9 enables all users-from novice to expert-to quickly, easily and comprehensively search for critical information, both structured and unstructured, and to be rewarded with only relevant results. The ability of EasyAsk Enterprise 9 to understand the intent of a user`s question and match it with only relevant concepts contained in disparate underlying data sources is a value unrealized by business users until now. EasyAsk Enterprise 9 is ideally suited for Global 2000 enterprises seeking to maximize return on investment in content management, enterprise business intelligence (BI), customer relationship management (CRM) or enterprise resource planning (ERP) solutions.
Parallels the Experience Offered by Your Best Internal Domain Expert, Sales Person or Customer Service Representative
EasyAsk Enterprise 9 continues the EasyAsk tradition of offering advanced linguistic processing capability. Acting as an "advisor," EasyAsk allows each user to search or browse for relevant information using keywords, phrases, natural-language questions, common terms and/or business-specific nomenclature. EasyAsk Enterprise 9 creates a "smart" dialogue with users, enabling them to find exactly what they are looking for, or dynamically displaying categories, attributes and classifications to help them refine their searches when they need assistance. Unlike traditional search, query, reporting and business-intelligence tools, EasyAsk Enterprise 9 offers automated concept extraction to intelligently match a user`s request to corresponding data sources. Leveraging concept extraction, EasyAsk Enterprise 9 discerns the meaningful topics in raw streams of text and other data to create concepts, relationships or hierarchies that result in superior guided search and navigation experiences. The net result is state-of-the-art information discovery and retrieval that eliminates reliance on metadata and the burdensome task of manually "tagging" enterprise content.
Platform Components for Critical Enterprise Functions
EasyAsk Enterprise 9 offers three different components-all modular, but fully integrated- providing organizations with an intuitive search and navigation solution tailored to meet any business requirement.
• EasyAsk Decision Advisor™ - Uniquely blending business intelligence and natural-language capabilities, EasyAsk Decision Advisor provides enterprises with a powerful internal solution for harnessing real-time information from multiple sources, departments and locations. It provides novice to expert business users the access they need to information contained within and reports generated from many of today`s popular BI platforms. EasyAsk Decision Advisor empowers any employee to quickly find the information he needs to make informed decisions by delivering only relevant content.
• EasyAsk Service Advisor™ - With EasyAsk Service Advisor, organizations can consistently deliver critical information to customers, employees and partners. EasyAsk Service Advisor facilitates a wide variety of enterprise information access for customer self service and call centers and within enterprise portals, providing fast, accurate answers to questions and allowing users to drill down on specific items of interest.
• EasyAsk Commerce Advisor™ - For online B2C commerce and catalog merchants and leading B2B manufacturers and distributors, EasyAsk Commerce Advisor enables their customers to quickly find and browse through merchandise and catalogs that meet their specific criteria. EasyAsk Commerce Advisor significantly improves conversion rates and provides a more sophisticated and rewarding online purchasing experience. Companies can deploy Commerce Advisor on their Web sites, in store kiosks and within their call centers.
According to Bob Alperin, president and CEO of EasyAsk, "EasyAsk Enterprise 9 virtually eliminates the technical boundaries that have traditionally prevented users from easily accessing-and benefiting from-all of the critical information spread throughout an organization. EasyAsk dramatically improves the user experience by immediately grasping what someone is looking for and quickly gathering only the relevant information from deep and wide within an organization. As a forerunner in search and navigation technology, EasyAsk is proud to continue to demonstrate the pioneering information retrieval innovation that has made EasyAsk the vendor of choice for so many leading organizations with demanding and critical information access needs."
About EasyAsk
EasyAsk is a leading provider of intuitive and precise information access solutions that empower enterprise users to quickly find and retrieve critical business information. Powered by a unique linguistic capability, EasyAsk`s Synchronized Search and Navigation™ platform accesses both structured and unstructured data, intelligently interpreting users` queries to find accurate and complete results with unprecedented efficiency. Leading retail, financial services and business-to-business companies such as Lands` End, Siemens Medical Systems (SMS) and GlaxoSmithKline use EasyAsk`s technology. Over 100 companies have acquired EasyAsk`s core technology. EasyAsk partners include IBM and SAIC. Leading investors include Sigma Partners and Flagship Ventures. EasyAsk is headquartered outside of Boston with sales and support offices throughout the U.S., and internationally in England and Belgium. For more information, please visit our website at www.easyask.com or contact us at 1-800-425-8200.
Contact:
Akemi Tinder
RF Binder Partners
781.455.8250
akemi.tinder@rfbinder.com
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